Source:
http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=92121
MyNetwork Scores With 'Smackdown'
by David Goetzl, Monday, Oct 6, 2008 4:45 PM ET
http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=92121
MyNetwork Scores With 'Smackdown'
by David Goetzl, Monday, Oct 6, 2008 4:45 PM ET
Did the debut of wrestling on MyNetworkTV help the oft-struggling network get off the mat? Maybe. "WWE Friday Night SmackDown" premiered Friday with 3.2 million total viewers and a 1.0 in the 18-to-49 demo. In the key demo, the performance was notably above what MNTV drew on Fridays last season. But it was 29% below "SmackDown's" premiere last fall when it ran on the CW.
The CW decided not to continue carrying the show -- which was a strong performer but didn't necessarily dovetail with its target audience. Back in February, MNTV cut a deal with the WWE to begin carrying it this fall.
The 1.0 in 18-to-49 topped MNTV's average for Fridays last season, which was a .4, though the network mostly re-ran movies on the night.
"SmackDown," which airs from 8 p.m. to 10 p.m., drew a 1.4 in the demo for its premiere on CW last year, and 4.6 million viewers. In the younger 18-to-34 segment, the CW debut was 26% higher.
For the season on CW, "Smackdown" posted an average of 4.7 million viewers and a 1.5 in the key demo.
"Smackdown" was highly promoted by MNTV, taking over all bus fronts in New York as well as other real estate.
The CW decided not to continue carrying the show -- which was a strong performer but didn't necessarily dovetail with its target audience. Back in February, MNTV cut a deal with the WWE to begin carrying it this fall.
The 1.0 in 18-to-49 topped MNTV's average for Fridays last season, which was a .4, though the network mostly re-ran movies on the night.
"SmackDown," which airs from 8 p.m. to 10 p.m., drew a 1.4 in the demo for its premiere on CW last year, and 4.6 million viewers. In the younger 18-to-34 segment, the CW debut was 26% higher.
For the season on CW, "Smackdown" posted an average of 4.7 million viewers and a 1.5 in the key demo.
"Smackdown" was highly promoted by MNTV, taking over all bus fronts in New York as well as other real estate.
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