My Opinion: Commercials and ADs

Guys, first of all why do you debate about how many are the 'Commercials and ADs' on Philippine TV?

Companies decide were to advertise their products. No doubt, GMA-7 has more commercials than the Lopez-led TV station, ABS-CBN but it doesn't mean that a network that has more commercials than its competitor's it is the #1 when it comes to the rating survey. Here in the U.S., there are 5 gigantic TV networks (US Stations Only): CBS, ABC, FOX, The CW and NBC. CBS maybe the hot rod on the ratings, but ABC gets more Ads than any other network and also count FOX (most of the time ABC has more Ads than FOX). To think ABC is the sister company of Walt Disney.

Back to the Philippines now. The ratings survey doesn't reflect 100% to the advertisers. The AGB Nielsen TAM helps advertisers but it depends on the "decisions" they (advertisers) make. Remember for every company they can load commercials on a TV station when ever they want to and when ever they are comfortable and they can also pull out ads and TV networks has no power over that (but in some cases if the TV network has a sister company and the same CEO in other businesses and industries).

Some commercials also are not shown in Mega Manila Area. Like in Cebu, Davao, Zamboanga areas, ABS-CBN has local Ads also like Popular Feeds, Catering Services, Spa, Bars and etc. guys and gals, there some things we don't know in other places. ABS-CBN and GMA-7 has local programs in regional areas.

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International TV: Nielsen ratings in the US.

Nielsen ratings
(United States)


NBC Lords It Over Monday Competition
'Dateline' interview with princes scores big


Fast National ratings for Monday, June 18, 2007

An interview with Princes William and Harry, coupled with a strong "Deal or No Deal," gave NBC the ratings crown Monday night.

NBC averaged a 7.0 rating/12 share in primetime, easily beating CBS' 4.8/8. ABC, 3.3/6, finished third in households, though FOX, 3.2/5, had more total viewers. The CW came in at 1.2/2.

In the adults 18-49 demographic, NBC's 3.2 rating led the way. FOX's 2.5 was good for second. CBS, 2.2, came in third, followed by ABC, 1.8, and The CW, 0.7.

The season finale of "Deal or No Deal" drew a 7.7/14 for NBC at 8 p.m. A "Wife Swap" rerun, 4.1/7, put ABC in second. "Creature Comforts" and an "Old Christine" rerun averaged 2.8/5 for CBS, topping repeats of "The Simpsons" and "American Dad" on FOX. The CW got a 1.3/2 from "Everybody Hates Chris" and "All of Us."

CBS grabbed the lead at 9 p.m. with "Two and a Half Men," 5.9/10, and "How I Met Your Mother," 4.9/8. The premiere of "Age of Love" scored a 4.9/8 for NBC, losing about 5 million viewers from its lead-in and finishing behind FOX's "Hell's Kitchen," 4.3/7, in total viewers and the 18-49 demo. ABC's "Ex-Wives Club," 2.8/5, was fourth. The CW went with reruns of "Girlfriends" and "The Game."

At 10 p.m., Matt Lauer's "Dateline" interview with the British princes posted an 8.4/14, the night's best rating. A "CSI: Miami" rerun, 6.1/10, took second for CBS, while ABC's "Supernanny" repeat drew a 2.9/5.