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Friday, September 14, 2007

International Television: President Bush's speech help CBS gain ratings win for Thursday!

Fast National ratings for (USA)
Thursday, Sept. 13, 2007


On a night when all of the Big Four networks aired a White House address from President Bush, CBS came out on top in the ratings.

CBS averaged a 5.7 rating/10 share in primetime, beating FOX, 3.9/7, by a good amount. ABC was third at 3.1/5, topping NBC's 2.7/5. (Numbers for all four are approximate given the live broadcast of Bush's speech.) The CW trailed with a 1.6/3.

The adults 18-49 title also went to CBS, which drew a 2.5 rating in the demographic. FOX's 1.9 was good for second, followed by NBC, 1.6; ABC, 1.4; and The CW, 0.9.

"Big Brother" put CBS on top at 8 p.m. with a 5.7/10. FOX got a 4.9/8 from "Are You Smarter Than a Fifth Grader?" ABC's "Ugly Betty" took third in households, but "My Name Is Earl," 3.5/6, and "30 Rock," 2.8/5, brought a few more viewers to NBC. A "Smallville" repeat on The CW scored a 1.6/3.

President Bush's address on Iraq ran from 9 to about 9:20 ET (West Coast viewers saw regular programming). The speech and "CSI" averaged 5.0/8 for CBS. ABC aired a "Grey's Anatomy" rerun after the address, earning a 3.3/5 for the hour. FOX followed up with "Don't Forget the Lyrics," earning a 3.0/5 for the hour and topping ABC in total viewers. The speech and "The Office" averaged 2.8/5 for NBC, while The CW held steady with "Supernatural."

At 10 p.m., the conclusion of "CSI" and "Without a Trace" combined for a 6.3/11 on CBS. "Grey's Anatomy" and "Men in Trees" averaged 2.8/5 for ABC, and NBC's "ER" repeat delivered a 2.3/4.

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