Philippine TV: ABS-CBN leads according to AGB Nielsen Media Philippines

ABS-CBN tops Nielsen survey among three market segments


ABS-CBN rules over other channels, according to a survey and research conducted by the Nielsen Media Research on the viewing habits of three market segments—the affluent households, teenage viewers, and families of OFWs



ABS-CBN emerged as the preferred channel among affluent Filipinos, teen-age audiences, and families of overseas Filipino workers.



This latest finding was according to the Nielsen Media Research, which conducted a survey aimed to give a clearer picture of the viewing habits of the three market segments cited.



The research and survey was administered through personal interviews around urban areas.



Nielsen described the word "affluent" as those viewers who are living in posh "gated villages" with income higher than P50,000 a month. The teens are those who belong to the 13 to 19 age bracket, regardless of economic status, while OFW beneficiaries are those with a family member working overseas.



In data presented by the said research and survey group, ABS-CBN registered a 79.4 percent grade to emerge as the top local channel most often watched by viewers who belong to the A, B and C1 market segment. The Kapamilya network was followed by GMA-7 with 64.1 percent, while ABS-CBN's sister station, Studio 23, came next with 25.3 percent. GMA-7's sister network, QTV 11, and ABC 5 complete the roster with 12.2 percent and 11.0 percent, respectively.


The teens TV viewership category was also ruled by ABS-CBN with its 62.11 percent clip compared to GMA-7's 38.6 percent.


The Lopez-owned network also collected the most viewership in the OFW families segment, registering a strong 64.0 percent as compared to GMA-7's 49.9 percent showing. Studio 23, occupied the third spot with 3.2 percent, followed by QTV 11's 2.6 percent and ABC 5's 2.2 percent.



http://www.pep.ph/news/15095/ABS-CBN-tops-Nielsen-survey-among-three-market-segments