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Thursday, December 27, 2007

International Television

Prime-Time Ratings:
Wednesday 12/26/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
NBC: 7.89 million, Fox: 7.25, CBS: 7.18, ABC: 3.95, CW: 1.55

-Adults 18-49:
Fox: 2.4 rating/7 share, NBC: 2.2/ 7, CBS: 1.4/ 4, ABC: 1.2/ 3, CW: 0.6/ 2

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-Ratings Breakdown:

NBC and Fox shared leadership on this low-rated final Wednesday of December, with NBC the most-watched network and Fox No. 1 among adults 18-49. But when the most-watched network averages less than 8 million viewers, there is nothing much to say. Third overall was CBS, followed by ABC and lowly the CW, which has not benefited by absurd reality/competition Crowned: The Mother of All Pageants. If you have not seen Crowned yet, check it out. You’ll get a good laugh.

An 8 p.m. repeat of CBS’ Criminal Minds was No. 1 in total viewers in the anchor hour with 9.11 million, and third among adults 18-49, with a 1.9 rating/6 share. The first hour of Fox theatrical Christmas With the Kranks ranked first in the demo (2.3/ 7), and third in total viewers (6.98 million). Overall, Christmas With the Kranks averaged 7.25 million viewers and a 2.4/ 7 among adults 18-49 from 8-10 p.m. Is anyone really interested seeing a holiday movie after Christmas?

Also airing from 8-9 p.m. was a repeat of Most Outrageous Moments on NBC (Viewers: #2, 7.09 million; A18-49: #2, 2.1/ 6), a repeat of ABC’s Pushing Daisies (Viewers: #4, 4.33 million; A18-49: #4, 1.3/ 4), and Crowned: The Mother of all Pageants on the CW (Viewers: #5, 1.81 million; A18-49: #5, 0.7/ 2). Yeesch!

NBC moved into the winner’s circle at 9 p.m. care of a repeat of Law & Order: SVU at 7.84 million viewers (#1) and a 2.1/ 6 among adults 18-49 (#2). Second was the first hour of CBS’ annual Kennedy Center Honors (Viewers #3, 6.21 million; A18-49: #4, 1.1/ 3), which averaged 6.21 million viewers and a 1.2/ 4 in the demo from 9-11 p.m. Comparably, the year-ago Kennedy Center Honors averaged a heftier 10.0 million viewers and a 1.9/ 5 in the demo on Tuesday, Dec. 26, 2006. How do you like that Diana Ross, though? She absolutely rocks!

Also in the 9 p.m. hour was a repeat of ABC’s Private Practice (3.0/ 5) and a repeat of the CW’s Gossip Girl (1.0/ 2), which is certainly not the hit the network was hoping for.

Another repeat telecast of NBC’s Law & Order: SVU dominated at 10 p.m., with 8.83 million viewers and a 2.5/ 7 among adults 18-49. Comparably, that was the highest rated show of the evening. In the distant No. 3 spot (also behind the second half of The Kennedy Center Honors on CBS) was a repeat of ABC’s Dirty Sexy Money at 3.37 million viewers and a 1.0/ 3 in the demo.

Source: Nielsen Media Research data

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