Courtesy if TVWeek.com:
Kathie Lee Doesn't Budge 'Today' Ratings
By Michele Greppi
Kathie Lee Gifford’s first week as a "Today" co-host alongside Hoda Kotb in the fourth hour of the show attracted slightly more young viewers but did not grow the overall audience for the time slot, according to data from Nielsen Media Research.
Total viewership was flat week-to-week at upwards of 1.8 million viewers.
On the demographic side, NBC News said there were week-to-week increases of 7% among adults 18-49 and 1% among women 25-54.
The fourth hour’s 1.5 household rating average puts the block between “Divorce Court” and “Judge Alex” (1.7 rating) and “Judge Hatchett” (1.3 rating).
“Today’s” primary two-hour block continued to dominate the head-to-head competition the week of April 13, averaging 5.6 million total viewers, more than 900,000 viewers ahead of ABC’s “Good Morning America,” which averaged 4.6 million viewers.
“The Early Show” on CBS averaged 2.9 million viewers, a year-to-year increase of 8%. The third-place show also showed year-to-year increases of 22% in adults 25-54, 18% in women 25-54 and 25% in women 18-49.
In the adults 25-54 competition, “Today” averaged 2.6 million viewers in the demo. “GMA” averaged 2.1 million and “Early Show” averaged 1.4 million.
Season-to-date, “Today” has increased its advantage over “GMA” in total viewers (from 16% up to 19%), adults 25-54 (from 22% up to 29%), women 18-49 (from 16% up to 28%) and men 25-54 (from 45% up to 60%).
_________________
MY OPINION:
I find ABC News's "Good Morning America" more credible.
Kathie Lee Doesn't Budge 'Today' Ratings
By Michele Greppi
Kathie Lee Gifford’s first week as a "Today" co-host alongside Hoda Kotb in the fourth hour of the show attracted slightly more young viewers but did not grow the overall audience for the time slot, according to data from Nielsen Media Research.
Total viewership was flat week-to-week at upwards of 1.8 million viewers.
On the demographic side, NBC News said there were week-to-week increases of 7% among adults 18-49 and 1% among women 25-54.
The fourth hour’s 1.5 household rating average puts the block between “Divorce Court” and “Judge Alex” (1.7 rating) and “Judge Hatchett” (1.3 rating).
“Today’s” primary two-hour block continued to dominate the head-to-head competition the week of April 13, averaging 5.6 million total viewers, more than 900,000 viewers ahead of ABC’s “Good Morning America,” which averaged 4.6 million viewers.
“The Early Show” on CBS averaged 2.9 million viewers, a year-to-year increase of 8%. The third-place show also showed year-to-year increases of 22% in adults 25-54, 18% in women 25-54 and 25% in women 18-49.
In the adults 25-54 competition, “Today” averaged 2.6 million viewers in the demo. “GMA” averaged 2.1 million and “Early Show” averaged 1.4 million.
Season-to-date, “Today” has increased its advantage over “GMA” in total viewers (from 16% up to 19%), adults 25-54 (from 22% up to 29%), women 18-49 (from 16% up to 28%) and men 25-54 (from 45% up to 60%).
_________________
MY OPINION:
I find ABC News's "Good Morning America" more credible.
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