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Sunday, April 13, 2008

International Television: FOX Wins A Quiet Saturday

Prime-Time Ratings:
Saturday 4/12/08

-Total Viewers:

Fox: 6.99 million, NBC: 5.06, CBS: 3.85, ABC: 3.48

-Adults 18-49:
Fox: 2.4 rating/8 share, NBC: 1.3/ 4, ABC: 1.1/ 4, CBS: 1.1/ 3

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.

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-Saturday’s Winners:
Nothing -- what a night!

-Saturday’s Losers (excluding repeats):
The Lord’s Boot Camp (CBS), 48 Hours Mystery (CBS) and the night overall. All in the Family, MASH, The Jeffersons, Mary Tyler Moore, Bob Newhart, Carol Burnett, The Love Boat, Fantasy Island and The Golden Girls -- we miss you!

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-Ratings Breakdown:
NASCAR on Fox led the low-rated Saturday troops, with 6.99 million viewers and a 2.4 rating/8 share among adults 18-49 in prime-time (from 8-11 p.m.). Comparably, the year-ago telecast of NASCAR on Fox averaged a similar 7.02 million viewers and a 2.7/ 9 in the demo on Saturday, April 21, 2007.

A night of repeats on NBC finished second overall in both total viewers and adults 18-49 with its combination of Law & Order: Criminal Intent (Viewers: #3, 4.42 million; A18-49: #2, 1.1 rating/4 share), Law & Order: SVU (Viewers: #2, 4.90 million; A18-49: #2, 1.3/ 4) and Law & Order (Viewers: #2, 5.85 million; A18-49: #2, 1.5/ 5).

ABC and CBS shared the No. 3 and 4 spots, respectively, with CBS third in total viewers and ABC and CBS tied for third (in rating) among adults 18-49. CBS opened the evening with 8 p.m. special The Lord’s Boot Camp at a mere (and last-place) 2.42 million viewers and a 0.8/ 3 among adults 18-49. Next on CBS was a repeat of CSI: NY (Viewers: #3, 4.05 million; A18-49: #4, 1.0/ 3) at 9 p.m., followed by 48 Hours Mystery at 5.04 million viewers (#3) and a 1.5/ 5 among adults 18-49 (#2) at 10 p.m. Repeat theatrical Harry Potter and the Chamber of Secrets on ABC capped off the evening with 3.84 million viewers (#4) and a 1.1/ 4 among adults 18-49 (#3t).

Source: Nielsen Media Research data (R = repeat)

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