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Sunday, April 20, 2008

International Television: FOX Owns Saturday Night!

Prime-Time Ratings:
Saturday 4/19/08

-Total Viewers:

Fox: 5.17 million, CBS: 4.83, NBC: 4.20, ABC: 3.95

-Adults 18-49:
Fox: 2.0 rating/7 share, ABC: 1.3/ 4, CBS: 1.1/ 4, NBC: 0.9/ 3

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.

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-Saturday’s Winners:
Nothing

-Saturday’s Losers (excluding repeats):
The night overall. Worth repeating: All in the Family, MASH, The Jeffersons, Mary Tyler Moore, Bob Newhart, Carol Burnett, The Love Boat, Fantasy Island, The Golden Girls and Walker, Texas Ranger -- we miss you!

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-Ratings Breakdown:
Fox led the lackluster Saturday troops with its perennial line-up of Cops (original and repeat – Viewers: #1, avg. 4.96 million; A18-49: #1, avg. 1.9 rating/7 share) and America’s Most Wanted (Viewers: #1, 5.37 million; A18-49: #1, 2.1/ 7). First overall in households, second in total viewers and third among adults 18-49 was CBS’ combination of a repeat of Cold Case (Viewers: #2, 4.16 million; A18-49: #3, 0.8/ 3), and back-to-back episodes of 48 Hours Mystery, which fared as follows:

48 Hours Mystery (CBS)
9:00 p.m. – Viewers: 4.42 million (#2), A18-49: 0.9/ 3 (#3)
10:00 p.m. – Viewers: 5.92 million (#1), A18-49: 1.5/ 5 (#1t)

ABC populated the evening with repeat theatrical Harry Potter and the Prisoner of Azkaban, which averaged a mere 3.95 million viewers (#4) and a second-place 1.3/ 4 among adults from 8-11 p.m. And NBC aired repeats of two episodes of Law & Order: Criminal Intent (8 p.m. - Viewers: #4, 3.25 million; A18-49: #4, 0.6/ 2 --- 9 p.m. – Viewers: #3, 4.23 million; A18-49: #3, 1.0/ 3) and a repeat of Law & Order (Viewers: #2, 5.12 million; A18-49: #3, 1.2/ 4).

Source: Nielsen Media Research data (R = repeat)

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