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Tuesday, July 29, 2008

Philippine TV: ABC-5 changes name to TV5

Source: PEP

ABC-5 changes name to TV5
Tuesday, July 29, 2008
10:31 AM

Last March, ABC-5 informed PEP (Philippine Entertainment Portal) that the company had entered into a "major blocktime agreement" with MPB Primedia, Inc., a Philippine corporation backed by Media Prima Berhad of Malaysia.

This agreement has resulted in a new look and a new target market for the broadcasting company owned by Antonio "Tonyboy" Cojuangco. Starting August 9, ABC-5 will be known as TV5, a channel that promises to target "under-served demographic of 30 and below including those who are young at heart—generally the progressive Pinoys who are open to change and are willing to try new things and experiences."

According to Christopher Sy, TV5 Chief Executive Officer, "We realize that our target market is an active segment that may not have the time to try to follow something on a daily basis. As such, our schedule is based more on "appointment" television with provisions for catch-up TV, allowing people the flexibility to watch our programs when it's convenient for them."

TV5 will offer various show genres such as reality, drama, variety, teens & toons, and movies.

"We think we can attract a sizeable audience by providing a fresh alternative to the country's two major networks which seem to mirror each other's programming. We hope to provide shows that are different and more relevant to a youthful Filipino audience," said Sy.

The newly repositioned TV station will broadcast using a 120kW transmitter. It was recently launched to the trade industry through an event attended by more than 1,000 movers and shakers from the advertising business as well as the stars from the channel's upcoming programs. The big trade launch showcased TV5's new programming lineup, which was well received by the audience.

TV5 is a television channel brand of MPB Primedia, Inc., a Philippine domestic corporation, which entered into a long-term block air time agreement with Associated Broadcast Company, which is headed by Mr. Cojuangco.

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This site was created during Dec. 30, 2006 (Philippine Time) known as "Kapamilya Pinoy Blogspot" at first but the author decided to change it to "TV Craze," on 5:06 a.m., February 12, 2008 (Philippine time). KPB still exists but it serves as a portal to this site for those who embraced its name. The name may have changed but the contents are still the same.

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