Source: MediaWeek.com
90210 Debut Sets Ratings Records for CWThe two-hour telecast also averaged a 4.3/12 among women 18-34 and a 3.6/9 among women 18-49.
Sept 3, 2008
-By John Consoli
The two-hour premiere of serialized drama 90210 on The CW network on Tuesday, Sept. 2, was the highest-rated debut episode of a show on the three-year old network, averaging a 3.0/9 rating among adults 18-34 and a 2.6/7 rating among adults 18-49, according to Nielsen Media Research live plus same day fast national ratings data.
The two-hour telecast also averaged a 4.3/12 among women 18-34 and a 3.6/9 among women 18-49.
The show premiere helped the network win the night for all networks in all key demos, albeit against mainly competitive repeats.
The ratings numbers among women 18-34 and adults 18-34 and 18-40 were the highest for a show premiere in the network’s three-year old history, and the 18-49 rating matched the highest rating ever for a CW show in that demo.
The successful premiere of 90210 comes one night after a solid premiere of second-year drama Gossip Girl.
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