ALMA Awards on ABC Not Good, FOX Tops the Night.

Source: PIFeedback.com

Friday 9/12/08

-Total Viewers:
Fox: 6.32 million, CBS: 6.02, ABC: 5.02, NBC: 4.76, CW: 4.18

-Adults 18-49:
Fox: 1.7 rating/6 share, CBS: 1.5/ 5, NBC: 1.4/ 5, ABC and CW: 1.3/ 4 each

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.

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-Friday’s Winners:
20/20 (ABC)

-Friday’s Losers (excluding repeats):
The ALMA Awards (ABC)

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-Ratings Breakdown:
Fox finished first in total viewers and adults 18-49 with its combination of Are You Smarter Than a 5th Grader? (Viewers: #1, 6.92 million; A18-49: #1, 1.8/ 6) and the season-premiere of Don’t Forget the Lyrics (Viewers: #2, 5.72 million; A18-49: #1, 1.7/ 6). For a low HUT level Friday, these are respectable performances.

First overall in households and second in total viewers and adults 18-49 was CBS its line-up of two episodes of Ghost Whisperer (8 p.m. – Viewers: #2, 5.68 million; A18-49: #2, 1.5/ 5 --- 9 p.m. -- Viewers: #1, 6.16 million; A18-49: #2, 1.6/ 5) and Numb3rs (Viewers: #2, 6.22 million; A18-49: #2, 1.5/ 5). Coming up on CBS Friday at 9 p.m. in three weeks: romantic dramedy The Ex List (which is a long-shot to succeed).

ABC started out slow with annual The ALMA Awards at a mere (and fifth-place) 3.57 million viewers and a 1.0/ 3 among adults 18-49 from 8-10 p.m. But veteran 20/20 rebounded with a time period winning 7.93 million viewers and a 2.1/ 7 in the demo. Comparably, that built from the 9:30 p.m. portion of the ALMA Awards (Viewers: 3.34 million; A18-49: 0.9/ 3) by a hefty 4.59 million viewers and 133 percent in the demo. The soon-to-relocate Wife Swap and Supernanny will move into the 8-10 p.m. block on Oct. 3.

NBC had little of note on Friday with a repeat of America’s Toughest Jobs (Viewers: #5, 3.43 million; A18-49: #4, 1.1/ 4) and a two-hour edition of Dateline (Viewers: #3, 5.42 million; A18-49: #2, 1.6/ 5 from 9-11 p.m.). And the CW capped off the evening with its soon-to-relocate Friday Night Smackdown! at 4.18 million viewers (#4) and a 1.3/ 4 (#4t) among adults 18-49. Coming up on the CW in the Friday 8 p.m. hour in three weeks: the season-premieres of sitcoms Everybody Hates Chris and The Game, which are unlikely to come close to the performance of Smackdown!

Source: Nielsen Media Research data (R = repeat)