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Sunday, June 22, 2008

4 Networks Tie for the A18-49; Daytime Emmy Awards a Disaster for ABC

Prime-Time Ratings
Friday 6/20/08

-Total Viewers:
CBS: 6.07 million, NBC: 4.95, ABC: 4.41, CW: 3.86, Fox: 3.51

-Adults 18-49:
CBS, NBC, Fox and the CW: 1.3 rating/5 share each, ABC: 1.0/ 4

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.

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-Friday’s Winners:
Nothing

-Friday’s Losers (excluding repeats):
The 35th Annual Daytime Emmy Awards (ABC), MVP: He Shoots, She Scores (ABC)

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-Ratings Breakdown:
Despite airing a night of all originals, ABC tanked on Friday, finishing third in total viewers and dead-last among key adults 18-49. First in overall viewership was CBS, with just slightly over 6-million, while there was a four-way tie for low-rated leadership among adults 18-49.

The 35th Annual Daytime Emmy Awards got very little mileage on ABC, with just 5.39 million viewers and a 1.2 rating/ 4 share among adults 18-49 from 8-10 p.m. Take a look at the half-hour breakdown:

The 35th Annual Daytime Emmy Awards (ABC)
8:00 p.m. Viewers: 5.45 million (#1), A18-49: 1.2/ 5 (#2t)
8:30 p.m. Viewers: 5.27 million (#2), A18-49: 1.1/ 4 (#4)
9:00 p.m. Viewers: 5.21 million (#2), A18-49: 1.1/ 4 (#3t)
9:30 p.m. Viewers: 5.62 million (#2), A18-49: 1.2/ 4 (#4t)

Comparably, this was a decrease of a hefty 3.03 million viewers and 40 percent among adults 18-49 from the year-ago Daytime Emmy Awards telecast on CBS on Friday, June 15, 2006. For a listing of Friday’s winners, see TV Tidbits below.

The 35th Annual Daytime Emmy Awards led into a scripted hour (translation: busted pilot) called MVP: He Shoots, She Scores at just 2.47 million viewers (#3) and a 0.6/ 2 among adults 18-49 (#5) at 10 p.m.

CBS opened the evening with a repeat of Ghost Whisperer (Viewers: #1, 5.38 million; A18-49: #1, 1.4/ 5 at 8 p.m.), followed by two encore telecasts of Numb3rs as follows:

Numb3rs R (CBS)
9:00 p.m. Viewers: 6.13 million (#1); A18-49: 1.2/ 4 (#3t)
10:00 p.m. Viewers: 6.69 million (#1), A18-49: 1.4/ 5 (#3)

NBC also had little to note with its combination of two repeat episodes of Most Outrageous Moments (Viewers: #3, avg. 3.77 million; A18-49: #5, avg. 0.9/ 3), followed by a two-hour edition of Dateline at 5.54 million viewers and a 1.5/ 5 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown:

Dateline (NBC)
8:00 p.m. Viewers: 4.44 million (#3), A18-49: 1.1/ 4 (#3t)
8:30 p.m. Viewers: 4.76 million (#3), A18-49: 1.3/ 4 (#3)
9:00 p.m. Viewers: 6.04 million (#2), A18-49: 1.6/ 5 (#1)
9:30 p.m. Viewers: 6.93 million (#1), A18-49: 1.9/ 7 (#1)

The CW aired another installment of its soon-to-depart Friday Night Smackdown! (Viewers: #4, 3.86 million; A18-49: #1t, 1.3/ 5 from 8-10 p.m.). And Fox capped off the evening with a repeat of theatrical remake Planet of the Apes at 3.51 million viewers (#5) and a 1.3/ 5 among adults 18-49 (#1t) from 8-10:30 p.m. Needless to say, there was very little of note on Friday.

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