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Sunday, June 15, 2008

U.S. Open Golf Leads Saturday for NBC

Prime-Time Ratings:
Saturday 6/14/08

-Total Viewers:

NBC: 6.05 million, Fox: 4.67, CBS: 4.40, ABC: 3.61

-Adults 18-49:
Fox: 1.7 rating/7 share, NBC: 1.4/ 5, ABC: 1.2/ 5, CBS: 1.0/ 4


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.


-Saturday’s Winners:
America’s Most Wanted (Fox)

-Saturday’s Losers (excluding repeats):
The night overall.


-Ratings Breakdown:
It was a Saturday of mixed leadership, with golf on NBC first in households and total viewers and Fox’s perennial combination of Cops and America’s Most Wanted No. 1 among adults 18-49. U.S. Open Golf on NBC averaged 6.63 million viewers and a 1.5 rating/6 share among adults 18-49 from 8-10:30 p.m., with the half-hour breakdown as follows:

U.S. Open Golf
8:00 p.m. Viewers: 6.22 million (#1), A18-49: 1.4/ 6 (#2)
8:30 p.m. Viewers: 6.28 million (#1), A18-49: 1.4/ 6 (#2)
9:00 p.m. Viewers: 6.72 million (#1), A18-49: 1.5/ 6 (#2)
9:30 p.m. Viewers: 6.97 million (#1), A18-49: 1.6/ 6 (#2)
10:00 p.m. Viewers: 6.97 million (#1), A18-49: 1.7/ 6 (#1)

That led into a repeat of My Name is Earl at 3.11 million viewers (#2) and a 1.0/ 3 among adults 18-49 (32) at 10:30 p.m.

Cops opened the evening for Fox with an average 4.06 million viewers (#2) and a first-place 1.6/ 7 among adult 18-49 from 8-9 p.m., followed by America’s Most Wanted at 5.28 million viewers (#2) and a dominant 1.8/ 7 in the demo at 9 p.m. Worth noting for America’s Most Wanted was growth of 1.22 million viewers out of Cops. That makes it a winner on this typical low HUT level Saturday.

CBS aired a repeat of 48 Hours Mystery (Viewers: #3, 3.80 million; A18-49: #4, 0.7/ 3) at 8 p.m., followed by theatrical repeat The Notebook at 4.70 million viewers and a 1.2/ 5 among adults 18-49 from 9-11 p.m. Capping off this typically lackluster Saturday was a repeat of Monsters, Inc. on ABC’s Wonderful World of Disney at 3.61 million viewers (#4) and a third-place 1.2/ 5 in the demo from 8-11 p.m.

Source: Nielsen Media Research data (R = repeat)

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