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Saturday, June 14, 2008

ABC and The CW Top Adults 18-49 Demo

Prime-Time Ratings:
Friday 6/13/08

-Total Viewers:

CBS: 5.84 million, ABC: 4.55, NBC: 4.42, CW: 3.86, Fox: 3.49

-Adults 18-49:
ABC and CW: 1.3 rating/5 share each, CBS: 1.2/ 5, NBC: 1.1/ 4, Fox: 0.9/ 3

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.

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-Friday’s Winners:
Nothing.

-Friday’s Losers (excluding repeats):
The night overall.

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-Ratings Breakdown:
CBS was the most-watched network on this lackluster Friday, while ABC and the CW tied for first among adults 18-49. There is very little of note, unfortunately, when the top-rated network averages a mere 1.3 rating/5 share in the demo.

A repeat of CBS’ Ghost Whisperer kicked-off the evening with 5.06 million viewers (#1) and a 1.0 rating/ 4 share among adults 18-49 (#4) from 8-9 p.m., followed by a double encore dose of Numb3rs as follows:

Numb3rs R (CBS)
9:00 p.m. – Viewers: 5.71 million (#1), A18-49: 1.2/ 4 (#2)
10:00 p.m. – Viewers: 6.75 million (#1), A18-49: 1.6/ 5 (#1t)

NBC aired two repeat episodes of Most Outrageous Moments (Viewers: #3: avg. 3.93 million; A18-49: #3, avg. 1.1/ 4 from 8-9 p.m.), Dateline (Viewers: #2, 4.25 million; A18-49: #2t, 1.1/ 4) and 10 p.m. special, Tim Russert Tribute (Viewers: #3, 5.10 million; A18-49: #3, 1.2/ 4), who passed away earlier that day of a fatal heart attack. For more on the beloved Mr. Russert, see section Remembering Tim Russert below.

ABC had a typically bland Friday with its combination of a repeat of America’s Funniest Home Videos (Viewers: #2, 4.88 million; A18-49: #1: 1.4/ 6), two repeat episodes of the inane According to Jim (Viewers: #5, avg. 3.28 million; A18-49: #3, avg. 1.1/ 4), and veteran 20/20 (Viewers: #2, 5.50 million; A18-49: #1t, 1.6/ 5).

The CW’s soon-to-relocate Friday Night SmackDown! was fourth overall for the evening in total viewers (3.86 million), and tied for first among adults 18-49, with a 1.3/ 5 in the demo. And Fox capped off the evening with repeat theatrical Hollywood Homicide at just 3.49 million viewers and a 0.9/ 3 among adults 18-49 -- last in both categories.

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This site was created during Dec. 30, 2006 (Philippine Time) known as "Kapamilya Pinoy Blogspot" at first but the author decided to change it to "TV Craze," on 5:06 a.m., February 12, 2008 (Philippine time). KPB still exists but it serves as a portal to this site for those who embraced its name. The name may have changed but the contents are still the same.

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