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Thursday, October 16, 2008

McCain-Obama III Dominates Prime Time Wednesday.

Ratings: McCain-Obama III Dominates Wednesday
Final presidential debate draws solid numbers on three nets


Fast National ratings for Wednesday, Oct. 15, 2008

The third and last presidential debate of the 2008 campaign drew a sizable crowd Wednesday night, with ABC, CBS and NBC all outdrawing postseason baseball on FOX.

NBC grabbed the night's biggest audience with a 5.7 rating/9 share. ABC and CBS tied for second in households at 5.4/8, with ABC drawing a few more total viewers. FOX drew a 4.7/7 to take fourth, and The CW trailed with a 1.6/3. Because of the debate and live sports, numbers for all of the Big Four networks will change some in final nationals.

The Peacock also led among adults 18-49 with a 3.2 rating. ABC finished second in the demographic with a 2.5, and CBS and FOX tied for third at 2.4. The CW pulled in a 1.0.

In a tightly bunched 8 p.m. hour, FOX's coverage of the National League Championship Series (5.0/8) had the most viewers, even though CBS' "New Adventures of Old Christine" and " Gary Unmarried" which averaged 5.2/8, had a slightly better household rating. NBC's " Knight Rider" was right behind at 4.9/8. " Pushing Daisies," 4.2/7, improved slightly on its previous performances for ABC. An " America's Next Top Model" clip show drew a 2.2/4 for The CW.

The presidential debate aired on ABC, CBS and NBC at 9 p.m., with NBC's 6.3/9 grabbing the biggest share of the broadcast audience. ABC drew a 6.2/9 and CBS a 5.7/8 for the hour. Baseball on FOX earned a 4.4/6, while The CW went with a "90210" repeat.

The debate and follow-up analysis averaged 5.9/9 for NBC at 10 p.m. ABC finished a close second at 5.8/9, while CBS came in at 5.2/8. The Philadelphia Phillies' clinching of the NLCS posted a 4.6/8 for FOX.

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