Source of article: MediaWeek (exluding the video)
Seth McFarlane's 'Cavalcade' Generating Massive Viewership
One short, Super Mario Rescues The Princess, has amassed over 6 million views on YouTube alone
Oct 10, 2008
-By Mike Shields
Seth MacFarlane’s experiment in original content for the Internet is off to a roaring start.
The first six of a planned 50 animated shorts to be produced by the Family Guy creator— dubbed Seth MacFarlane’s Cavalcade of Cartoon Comedy—have generated 14 million total views since their Sept. 9 debut across various syndication partners, according to distributor Media Rights Capital. One short, Super Mario Rescues The Princess, has amassed over 6 million views on YouTube alone.
Last month MacFarlane and MRC launched Cavalcade in a unique partnership with Google, which besides launching a branded channel on YouTube (which to date boasts of 100,00 subscribers), is distributing these shorts across the Google Content Network--often in the form of ad placements. Thus far however, it appears that YouTube is responsible for the lion’s share of traffic; the Cavalcade channel was YouTube’s most popular during the week ending Sept. 12, generating millions of views in less than 48 hours. Among the other popular YouTube clips is A Dog on the $25,000 Pyramid, which has been viewed over 1.5 million times on the site to date.
The first 10 of the MacFarlane-produced shorts are being sponsored by Burger King. The fast food company’s branded channel, youtube.com/bk, is now the second most popular sponsored channel of all time on YouTube.
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One short, Super Mario Rescues The Princess, has amassed over 6 million views on YouTube alone
Oct 10, 2008
-By Mike Shields
Seth MacFarlane’s experiment in original content for the Internet is off to a roaring start.
The first six of a planned 50 animated shorts to be produced by the Family Guy creator— dubbed Seth MacFarlane’s Cavalcade of Cartoon Comedy—have generated 14 million total views since their Sept. 9 debut across various syndication partners, according to distributor Media Rights Capital. One short, Super Mario Rescues The Princess, has amassed over 6 million views on YouTube alone.Last month MacFarlane and MRC launched Cavalcade in a unique partnership with Google, which besides launching a branded channel on YouTube (which to date boasts of 100,00 subscribers), is distributing these shorts across the Google Content Network--often in the form of ad placements. Thus far however, it appears that YouTube is responsible for the lion’s share of traffic; the Cavalcade channel was YouTube’s most popular during the week ending Sept. 12, generating millions of views in less than 48 hours. Among the other popular YouTube clips is A Dog on the $25,000 Pyramid, which has been viewed over 1.5 million times on the site to date.
The first 10 of the MacFarlane-produced shorts are being sponsored by Burger King. The fast food company’s branded channel, youtube.com/bk, is now the second most popular sponsored channel of all time on YouTube.
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