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Tuesday, August 19, 2008

The CW Won't Do an Advance Screening for the Highly-Anticipated "90210"


WTH?: No advance screening of '90210'
By Hanh Nguyen

Impatient for the new
90210 to start? Well, so is the press.

Journalists received the disappointing news on Monday that The CW will not screen the highly anticipated 90210 spinoff in advance of its premiere on Tuesday, Sept. 2.

"The CW and our studio partner CBS Paramount Network Television have made the strategic marketing decision not to screen 90210 for any media in advance of its premiere," reads an email from the studio. "We're not hiding anything ... simply keeping a lid on 90210 until 9.02, riding the curiosity and anticipation into premiere night, and letting all our constituents see it at the same time."

The statement's assurance about not "hiding anything" refers to the common practice of keeping the media in dark in the event that a movie studio isn't feeling the most confident about the quality of a project. No advance screening means no possibility of a bad review ahead of time.

It remains to be seen if 90210 lives up to the hype or if The CW doth protest too much.

All is not lost, however. Screeners of
Privileged, another new CW drama that will premiere a week later on Tuesday, Sept. 9, will be sent out later this week, a studio exec assures us.

90210 stars Shenae Grimes and Tristan Wilds as a sister and adopted brother who enter the baffling world of West Beverly Hills High School. A youthful and good-looking cast populates the teen drama, along with Shannen Doherty and Jennie Garth familiar faces from the original
Beverly Hills, 90210 days.

For more premieres, check out
Zap2it's Guide to TV Premieres and Returns.

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