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Saturday, August 16, 2008

NBC Runs Friday Until Olympics Are Over.


Friday 8/15/08

-Total Viewers:
NBC: 25.46 million, ABC: 4.46, CBS: 4.34, CW: 4.08, Fox: 3.31

-Adults 18-49:
NBC: 8.2 rating/26 share, ABC and CW: 1.3/ 4 each, Fox: 1.2/ 4, CBS: 1.0/ 3


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.


-Ratings Breakdown:
NBC’s winning streak continued care of the ongoing 2008 Summer Olympics from Beijing, which averaged 25.46 million viewers and an 8.2 rating/26 share among adults 18-49 for the prime-time (8-11 p.m.) portion. Here is the half-hour breakdown:

2008 Summer Olympics
8:00 p.m. – Viewers: 19.17 million, A18-49: 5.5/21
8:30 p.m. – Viewers: 23.00 million, A18-49: 6.8/24
9:00 p.m. – Viewers: 23.36 million, A18-49: 7.3/23
9:30 p.m. – Viewers: 23.45 million, A18-49: 7.7/24
10:00 p.m. – Viewers: 32.18 million, A18-49: 10.6/31
10:30 p.m. – Viewers: 31.62 million, A18-49: 10.9/32

Comparatively, this beat the four competing networks combined by a hefty 9.27 million viewers and 71 percent in the demo. As for the competition, ABC aired repeat theatrical Legally Blonde (Viewers: 3.92 million; A18-49: 1.2/ 4 from 8-10 p.m.), followed by 20/20 at 5.55 million viewers (#2) and a 1.5/ 4 among adults 18-49 (#2) at 10 p.m. On CBS, encore telecasts of Ghost Whisperer (Viewers: #2, 4.93 million; A18-49: #2t, 1.2/ 4) and Numb3rs (Viewers: #2, 4.62 million; A18-49: #5, 1.0/ 3) led into sure-to-be-axed drama Swingtown at 3.46 million viewers (#3) and a 1.0/ 3 in the demo (#4) at 10 p.m.

The CW ran soon-to-be relocated Friday Night Smackdown! (Viewers: #4, 4.08 million; A18-49: #2t, 1.3/ 4). And Fox capped off the evening with NFL Preseason Football at 3.31 million viewers (#5) and a 1.2/ 4 among adults 18-49 (#4). Needless to say, it will be all about NBC until the Summer Olympics are completed.

Source: Nielsen Media Research data

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This site was created during Dec. 30, 2006 (Philippine Time) known as "Kapamilya Pinoy Blogspot" at first but the author decided to change it to "TV Craze," on 5:06 a.m., February 12, 2008 (Philippine time). KPB still exists but it serves as a portal to this site for those who embraced its name. The name may have changed but the contents are still the same.


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