Prime-Time Ratings
Friday 6/27/08
-Total Viewers:
CBS: 5.82 million, NBC: 5.52, CW: 4.34, ABC: 3.75, Fox: 3.28
-Adults 18-49:
NBC: 1.5 rating/5 share, CW: 1.4/ 5, CBS and Fox: 1.2/ 5 each, ABC: 1.1/ 4
--------------------
Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.
----------
-Friday’s Winners:
Nothing
-Friday’s Losers (excluding repeats):
Dance Machine (ABC), Movie: XXX – State of the Union, Duel (ABC), 20/20 (ABC)
----------
-Ratings Breakdown:
There was little to say, as usual, on this uneventful summer Friday. CBS was first overall in households and total viewers; NBC was No. 1 among adults 18-49; and the five networks combined totaled a mere 29 share of the audience.
In series-premiere news, ABC reality/competition Dance Machine limped out of the gate with 3.76 million viewers (#4) and a last-place 1.0 rating/4 share among adults 18-49 from 8-9 p.m. Why ABC needed another non-scripted dance themed series is beyond me.
Dance Machine led into the return of flop game show Duel (Viewers: #5, 3.27 million; A18-49: #5: 1.0/ 4) and 20/20 (Viewers: #3, 4.24 million; A18-49: #3, 1.3/ 5) from 9-11 p.m.
In an all encore night, CBS opened with Ghost Whisperer (Viewers: #1, 5.58 million; A18-49: #1t, 1.4/ 6 at 8 p.m.), followed by two repeats of Numb3rs as follows:
Numb3rs R (CBS)
9:00 p.m. Viewers: 5.64 million (#1), A18-49: 1.1/ 4 (#1)
10:00 p.m. Viewers: 6.23 million (#2), A18-49: 1.3/ 5 (#2)
NBC kicked-off with two repeats of Most Outrageous Moments (Viewers: #3, avg. 4.53 million; A18-49: #3, avg. 1.2/ 5 from 8-9 p.m.), followed by a two-hour edition of overused Dateline at 6.02 million viewers (#1) and a 1.6/ 6 among adults 18-49 (#1) from 9-11 p.m.
Soon-to-depart Friday Night Smackdown! on the CW finished third overall in total viewers (4.34 million) and second among adults 18-49 (1.4/ 5). And theatrical XXX – State of the Union capped off the evening for Fox with 3.28 million viewers (#5) and a 1.2/ 5 in the demo (#3t).
To whet your appetite for the fall, here is what you will be seeing on Fridays beginning in September:
ABC
8:00 p.m. Wife Swap (new day and time)
9:00 p.m. Supernanny (new day)
10:00 p.m. 20/20
CBS
8:00 p.m. Ghost Whisperer
9:00 p.m. The Ex List (new)
10:00 p.m. Numb3rs
NBC
8:00 p.m. Crusoe (new)
9:00 p.m. America’s Toughest Jobs (new)
10:00 p.m. Life (new day)
Fox
8:00 p.m. Are You Smarter Than a 5th Grader? (new day)
9:00 p.m. Don’t Forget the Lyrics (new day)
CW
8:00 p.m. Everybody Hates Chris (new day)
8:30 p.m. The Game (new day and time)
9:00 p.m. America’s Next Top Model (R, new day)
------------
TV Craze NOTES:
MyNetworkTV (Friday)
8:00 p.m. WWE Friday Night SmackDown!
Friday 6/27/08
-Total Viewers:
CBS: 5.82 million, NBC: 5.52, CW: 4.34, ABC: 3.75, Fox: 3.28
-Adults 18-49:
NBC: 1.5 rating/5 share, CW: 1.4/ 5, CBS and Fox: 1.2/ 5 each, ABC: 1.1/ 4
--------------------
Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.
----------
-Friday’s Winners:
Nothing
-Friday’s Losers (excluding repeats):
Dance Machine (ABC), Movie: XXX – State of the Union, Duel (ABC), 20/20 (ABC)
----------
-Ratings Breakdown:
There was little to say, as usual, on this uneventful summer Friday. CBS was first overall in households and total viewers; NBC was No. 1 among adults 18-49; and the five networks combined totaled a mere 29 share of the audience.
In series-premiere news, ABC reality/competition Dance Machine limped out of the gate with 3.76 million viewers (#4) and a last-place 1.0 rating/4 share among adults 18-49 from 8-9 p.m. Why ABC needed another non-scripted dance themed series is beyond me.
Dance Machine led into the return of flop game show Duel (Viewers: #5, 3.27 million; A18-49: #5: 1.0/ 4) and 20/20 (Viewers: #3, 4.24 million; A18-49: #3, 1.3/ 5) from 9-11 p.m.
In an all encore night, CBS opened with Ghost Whisperer (Viewers: #1, 5.58 million; A18-49: #1t, 1.4/ 6 at 8 p.m.), followed by two repeats of Numb3rs as follows:
Numb3rs R (CBS)
9:00 p.m. Viewers: 5.64 million (#1), A18-49: 1.1/ 4 (#1)
10:00 p.m. Viewers: 6.23 million (#2), A18-49: 1.3/ 5 (#2)
NBC kicked-off with two repeats of Most Outrageous Moments (Viewers: #3, avg. 4.53 million; A18-49: #3, avg. 1.2/ 5 from 8-9 p.m.), followed by a two-hour edition of overused Dateline at 6.02 million viewers (#1) and a 1.6/ 6 among adults 18-49 (#1) from 9-11 p.m.
Soon-to-depart Friday Night Smackdown! on the CW finished third overall in total viewers (4.34 million) and second among adults 18-49 (1.4/ 5). And theatrical XXX – State of the Union capped off the evening for Fox with 3.28 million viewers (#5) and a 1.2/ 5 in the demo (#3t).
To whet your appetite for the fall, here is what you will be seeing on Fridays beginning in September:
ABC
8:00 p.m. Wife Swap (new day and time)
9:00 p.m. Supernanny (new day)
10:00 p.m. 20/20
CBS
8:00 p.m. Ghost Whisperer
9:00 p.m. The Ex List (new)
10:00 p.m. Numb3rs
NBC
8:00 p.m. Crusoe (new)
9:00 p.m. America’s Toughest Jobs (new)
10:00 p.m. Life (new day)
Fox
8:00 p.m. Are You Smarter Than a 5th Grader? (new day)
9:00 p.m. Don’t Forget the Lyrics (new day)
CW
8:00 p.m. Everybody Hates Chris (new day)
8:30 p.m. The Game (new day and time)
9:00 p.m. America’s Next Top Model (R, new day)
------------
TV Craze NOTES:
MyNetworkTV (Friday)
8:00 p.m. WWE Friday Night SmackDown!
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