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Monday, October 22, 2007

International Television: Baseball game on FOX bats for ratings win!

Fast National ratings for Sunday, Oct. 21, 2007 (USA)

A winner-take-all game in the American League Championship Series -- with some football thrown in for good measure -- brought a ratings victory to FOX Sunday night.

FOX averaged an 11.1 rating/17 share in primetime, easily beating second-place ABC, which came in at 8.2/13. CBS was third in households at 6.7/10, but NBC, 6.6/10, had a slight edge in total viewers. The CW was way off the pace at 1.0/1.

The adults 18-49 crown also went to FOX, which drew a 6.4 rating in the advertisers' favorite demographic. ABC, 4.9, finished second, followed by NBC at 4.2. CBS averaged 2.1 and The CW a meager 0.5.

Late-ending NFL coverage and the post-game show "The OT" averaged 10.8/18 for FOX at 7 p.m. CBS earned a 7.5/13 with "60 Minutes." ABC came in third with "America's Funniest Home Videos," 5.2/9. "Football Night in America" put NBC in fourth, while The CW went with "CW Now" and an "Aliens in America" repeat.

FOX stayed on top at 8 p.m., getting an 11.1/17 from Game 7 of the ALCS between the Boston Red Sox and Cleveland Indians. ABC moved up to second with "Extreme Makeover: Home Edition," 8.4/13. NBC's "Sunday Night Football" drew a 7.4/11. "Viva Laughlin" had little to sing about in its time-period debut on CBS, managing only a 4.5/7. The CW's "Life Is Wild" trailed.

At 9 p.m., "Desperate Housewives," 11.3/16, gave ABC the lead in households. FOX, however, had more viewers with its baseball coverage, which scored an 11.2/16. NBC's NFL game, 7.6/11, narrowly beat CBS' "Cold Case" for third. An "America's Next Top Model" rerun posted a 1.1/2 for The CW.

FOX regained the lead at 10 p.m. with the ALCS, 11.2/18. "Brothers & Sisters," 8.1/13, was second for ABC, followed by CBS' "Shark," 7.3/11, and NBC's football game, 7.2/11.

On Saturday, FOX's baseball coverage won the night with a 6.7/12. CBS finished second at 4.8/9, followed by ABC, 3.0/5, and NBC, 2.5/5.

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