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Friday, November 23, 2007

International Television: A horrible performance for Thursday night CW.

Here are the fast affiliate results by network and by each half-hour for Thursday, Nov. 22, 2007, Thanksgiving:

Overall Results

CBS
Viewers: 12.80 million, A18-49: 3.6 rating/ 11 share

ABC
Viewers: 9.27 million, A18-49: 3.1/ 9

NBC
Viewers: 6.80 million, A18-49: 2.5/ 7

Fox
Viewers: 4.12 million, A18-49: 1.5/ 5

CW
Viewers: 1.12 million, A18-49: 0.4/ 1

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Fast National ratings for Thursday, Nov. 22, 2007 (USA).

Despite a typical Thanksgiving evening ratings swoon, CBS' procedurals held up well and topped ABC's new dramas for the night.

Overall, CBS averaged a 7.4 rating/14 share for the night, comfortably ahead of the 5.7/11 for ABC and the 3.7/7 for NBC. FOX's 2.4/5 and the 0.8/1 for The CW were far back.

CBS also won among adults 18-49 (the demo most heavily impacted by the Thanksgiving drop), doing a 3.6 rating. ABC was second in the key demo with a 3.1 rating, followed by the 2.5 rating for NBC. FOX's 1.5 rating and the 0.4 rating for The CW trailed again.

A "Survivor: China" clip show did a 6.2/12 at 8 p.m. to begin CBS' primetime sweep. ABC's "Ugly Betty" was second for the hour with 4.6/9. The first hour of NBC's telecast of "The Incredibles" had a 3.6/7, thumping the 2.4/5 for the first hour of FOX's "Dodgeball." The CW aired "Raise Your Voice," but nobody noticed.

"CSI: Crime Scene Investigation" had an 8.5/16 to give CBS the 9 p.m. hour over the 8.2/15 for ABC's "Grey's Anatomy" (ABC won the hour among adults 18-49). NBC's "The Incredibles" was up to a 3.8/7, while FOX's movie remained stable and The CW's movie did a 0.7/1.

CBS closed strong with a 7.5/14 for "Without a Trace." A special sneak of "October Road" on ABC lost more than 7 million viewers from its lead-in and did a 4.1/8. NBC's movie was steady in third.

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