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Saturday, November 17, 2007

International Television: Year-to-Year Basis on HH, Demo, Viewers

ABC Maintains Tiny 0.1 Lead in A18-49 After 16 Days of the 2007 November Sweep:

After the first 16 days of the November Sweep, ABC continues to maintain the tiniest of leads in the young adult demo with a first place 3.6 A18-49 average. CBS is second with an average 3.5 in A18-49, while NBC is close behind in third place with a 3.2 average in A18-49 and FOX is just behind the Peacock with a 3.0 A18-49 average. The CW is in fifth with a 1.2 in A18-49 with MyNetworkTV bringing up the rear with its 0.4 in A18-49.

In households and viewership, CBS has a comfortable lead over ABC with NBC in third, FOX fourth, The CW trailing in fifth and MyNetworkTV (now averaging more than 1 million viewers) bringing up the rear in sixth.

On a year-over-year basis, FOX and MyNetworkTV are the only networks showing year-over-year improvement. The other four networks are mostly down, with year-over-year losses ranging from single digit to double digit percentage declines of young adult demo, households and viewers.



Demo Rank / Network / Demo 2006/ Demo 2007 / % of chg. / nights won 2007 / nights won 2006


1/ ABC / 3.63 / 4.22 / -14% / 6 / 7
2 / CBS / 3.50 / 3.90 / -10% / 6 / 5
3 / NBC / 3.24 / 3.95 / -18%/ 2 / 4
4 / FOX / 3.04 / 2.64 / 15% / 3 / 1
5 / CW / 1.23 / 1.48 / -17%
6 / MNT / 0.42 / 0.35 / 22%

Total: / 15.05 / 16.54 / -9% / 17 / 17


HH Rank / Network / HH 2006 / HH 2007 / HH chg. / nights won 2007 / nights won 2006

2 / ABC / 7.4 / 8.0 / -7% / 3 / 5
1 / CBS / 7.8 / 8.4 / -7% /10 / 9
3 / NBC / 5.3 / 6.9 / -22% / 1 / 2
4 / FOX / 4.8 / 4.2 / 13% / 2 /
5 / CW / 2.0 / 2.3 / -15%
6 / MNT / 0.7 / 0.6 / 10%

Total: / 28.0 / 30.5 / -8% / 16 / 16


Viewers Rank / Network / Viewers 2006 / Viewers 2007 / Viewers chg. / nights won 2007 / nights won 2006

2 / ABC / 11.306 / 12.308 / -8% / 5 / 6
1 / CBS / 12.207 / 13.087 / -7% / 9 / 8
3 / NBC / 8.451 / 10.651 / -21% / 2
4 / FOX / 7.707 / 6.464 / 19% / 2
5 / CW / 3.078 / 3.610 / -15%
6 / MNT / 1.030 / 0.879 / 17%

Total: / 43.78 / 47.00 / -7% / 16 / 16

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This site was created during Dec. 30, 2006 (Philippine Time) known as "Kapamilya Pinoy Blogspot" at first but the author decided to change it to "TV Craze," on 5:06 a.m., February 12, 2008 (Philippine time). KPB still exists but it serves as a portal to this site for those who embraced its name. The name may have changed but the contents are still the same.

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