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Saturday, December 01, 2007

International Television: ABC wins Friday with the help of "The Polar Express"

Prime-Time Ratings:
Friday 11/30/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
ABC: 9.31 million, NBC: 7.76, CBS: 6.51, CW: 4.64, Fox: 3.52

-Adults 18-49:
ABC: 2.7 rating/8 share, NBC: 2.0/ 6, CBS: 1.7/ 5, CW: 1.3/ 4, Fox: 1.2/ 4


ABC Takes 'Express' Train to Friday Win
Tom Hanks holiday film leads ABC, though 'Deal or No Deal' wins its hour

Fast National ratings for Friday, Nov. 30, 2007 (USA)

A broadcast of the motion-capture holiday film "The Polar Express" helped ABC win Friday night in all key measures.

Overall, ABC averaged a 5.4 rating/9 share, topping the 5.1/9 for NBC. CBS was third with a 4.4/8, followed by the 2.7/8 for The CW and FOX's 2.3/4.

ABC won even more easily among adults 18-49, doing a 2.7 rating in the important demo. NBC stayed second with a 2.0 rating, better than the 1.7 rating for CBS or The CW's 1.3 and FOX's 1.2 rating.

Tom Hanks as the conductor on "The Polar Express"

NBC actually started the night in first with a 6.6/12 for "Deal or No Deal." The first hour of "The Polar Express" had a 5.5/10 for ABC, beating the first hour of CBS' "My Night at the Grammys" compilation special. The CW's "WWE Friday Night Smackdown" had a 2.6/4, comfortably in front of the 1.5/3 for "The Great American Band" on FOX.

[Additional Info: The CW's always reliable "WWE Friday Night SmackDown!" scored 4.37 million viewers and a 1.3/4 in the 18-49 key demographic.]

ABC grabbed the lead in the 9 p.m. hour, as "The Polar Express" improved to a 5.9/10. CBS' "Grammys" special was up to second with a 4.5/8. NBC fell to third with a 3.8/7 for "Friday Night Lights." FOX's "Don't Forget the Lyrics" had a 3.1/6 to beat The CW's wrestling (SmackDown!).

[Additional Info: The second hour of The CW's "SmackDown!" registered 4.92 million viewers and a 1.6/5 in the A18-49 demographic.]

With a 4.9/9 for "20/20/," ABC won the 10 p.m. hour, nipping the matching 4.8/9 for CBS' "Numb3rs" and NBC's "Las Vegas."

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