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Wednesday, December 26, 2007

International Television: CW repeats -- HO HO HOrrible!

From pifeedback.com:
Courtesy of Marc Berman

Prime-Time Ratings:
Tuesday 12/25/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
NBC: 9.06 million, Fox: 5.74, ABC: 5.54, CBS: 5.36, CW: 919,000

-Adults 18-49:
NBC: 2.4 rating/8 share, ABC: 2.0/ 6, Fox: 1.9/ 6, CBS: 1.2/ 4, CW: 0.4/ 1

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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.

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Note: Due to a night populated with holiday induced repeats, there is no listing of winners or losers. Ho! Ho! Ho!

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-Ratings Breakdown:

NBC, the only network to offer an original programming option (Deal or No Deal), led this final December Tuesday in both total viewers and adults 18-49. ABC and FOX tied for the number two and three spots, followed by CBS and lowly the CW.

A two-hour edition of Deal or No Deal opened the evening with a dominant 9.78 million viewers and a 2.6 rating/ 8 share among adults 18-49 from 8-10 p.m. That led into a repeat of Law & Order: SVU at 7.60 million viewers (#1) and a second-place 2.1/ 6 among adults 18-49 at 10 p.m. Sad when the most-watched show in the hour reaches under 8 million viewers.

CBS aired encore telecasts of NCIS (Viewers: #2, 7.12 million; A18-49: #4, 1.3/ 4), The Unit (Viewers: #4, 4.79 million; A18-49: #4, 1.1/ 3) and 48 Hours Mystery (Viewers: #3, 4.18 million; A18-49: #3, 1.2/ 4). Fox aired encore telecasts of Bones (Viewers: #4, 4.28 million; A18-49: #4, 1.3/ 5) and House (Viewers: #2, 7.21 million; A18-49: #2, 2.4/ 8). And Repeat theatrical Pirates of The Caribbean: The Curse of the Black Pearl on ABC averaged an uneventful 5.54 million viewers and a 2.0/ 6 in the demo from 8-11 p.m.

Last, and very least, were repeats of the CW’s Crowned: The Mother of all Pageants (Viewers: 938,000; A18-49: 0.4/ 2) and Reaper (Viewers: 901,000; A18-49: 0.4/ 1). Has anyone actually seen Crowned yet? It’s so bad, it’s actually a riot!

Source: Nielsen Media Research data

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