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Saturday, December 29, 2007

International Television: WGA Strike REALLY affects the networks.

5 Days Average on Households:
December 24-28, 2007 (Monday-Friday)

---Net--HH Rating--Rank

T = denotes a 'tie'

ABC = 3.1 (#3t)
CBS = 4.3 (#1)
NBC = 3.9 (#2)
FOX = 3.1 (#3t)
CW = 1.2 (#5)
MyNetworkTV = N/A (#6)

5 Days Average in the Adults 18-49:
December 24-28, 2007 (Monday-Friday)

---Net--Adults 18 to 49 rating--Rank

T = denotes a 'tie'

NBC 2.7
CBS 2.2
FOX 2.1
ABC 1.6
CW 0.6
MyNetworkTV [N/A] (#6)

Comments:

ABC, CBS, NBC, FOX, CW

The Writers Guild of America (West and East) affected the weekly performance of the 4 networks, an exception can be MyNetworkTV, the network that doesn't have much original programming. ABC, CBS, NBC dropped in the Adults 18-49 demographic. ABC dropped 5%, CBS dropped 10%, NBC dropped 11% (and worse, the network's scripted shows, even one didn't reach the title as the "top notcher"). And this January, FOX has nothing to worry because of its non-WGA reality hit, American Idol.

THE CW

The CW is doing an under-average performance, the reason may be that The CW aired Crowned: Mother of All Pageants encore (and the same episode aired 3 times a week), which performed under a million viewers (900,000+ viewers).

WWE Friday Night SmackDown! may bring the household rating up to 1.0+ (current: 0.9 household rating/2% share) and it did, SmackDown! raised the average to 1.2 HH rating. Without the WWE's SmackDown! how will The CW compete on Friday nights?

ABC

ABC is doing fine but since the strike began, ABC in the demograph dropped by 5%. But with out the the presence of Dancing With the Stars, ABC may have to think of another reality show, which they did by introducing Dance War: Bruno vs. Carrie Ann to the public, premiering on January 7 at 8 p.m. ET (9:00 am, Philippine time) ABC may have hope.

NBC

The Tonight Show with Jay Leno
and Late Night with Conan O'Brien will be returning on January 2, 2008 without writers. These are the staples of late night. ABC may not have to worry because they got Nightline, which is the a late night news program and took the honors in the past days. But a Leno repeat did score some couple of top spots, I think.

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