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Friday, April 25, 2008

ABC, CBS Battle for Thursday (4.24.08) Audience

Prime-Time Ratings:
Thursday 4/24/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 14.41 million, ABC: 12.33, Fox: 8.64, NBC: 6.53, CW: 2.91

-Adults 18-49:
ABC: 4.8 rating/13 share, CBS: 4.0/11, NBC: 2.9/ 8, Fox: 2.3/ 6, CW: 1.2/ 3
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ABC, CBS Divide Smaller Ratings Pie Thursday
'Grey's Anatomy' leads 18-49 demo, 'CSI' grabs more viewers

Fast National ratings for Thursday, April 24, 2008


Thursday's ratings race was highly competitive, but top finishers CBS and ABC were battling over a smaller audience than they were early in the season.

CBS took the overall crown with a 9.2 rating/15 share, beating ABC, 8.1/13. FOX took third with a 5.3/8. NBC's 4.3/7 was good for fourth, and The CW trailed with a 1.8/3. Across the board, though, those numbers are down from their pre-strike levels for original episodes.

In the adults 18-49 demographic, ABC led the way with a 4.8 rating. CBS finished second at 4.0. NBC came in third with a 2.9, topping FOX's 2.3. The CW drew a 1.2.

"Survivor: Micronesia - Fans vs. Favorites" (7.9/13) gave CBS the lead at 8 p.m. ABC's "Ugly Betty" returned with a 6.0/10, beating FOX's "Are You Smarter Than a Fifth Grader?" for second. "My Name Is Earl," 4.0/7, and "Scrubs," 3.5/6, were fourth for NBC. "Smallville" scored a 2.1/4 for The CW.

At 9 p.m., "Grey's Anatomy" led in households for ABC with a 10.7/16, but "CSI," 10.5/16, brought more total viewers to CBS (16.74 million to 16.02 million for ABC). "Don't Forget the Lyrics," 5.4/8, kept FOX in third. NBC improved a little with "The Office," 4.6/7, and "30 Rock," 3.5/5. "Supernatural" closed the evening for The CW.

CBS' "Without a Trace," 9.2/15, drew the biggest overall audience at 10 p.m. ABC, however, had a sizable adults 18-49 lead with "Lost," 7.6/13. "ER" delivered a 5.1/8 for NBC.
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Now take a look at the considerable erosion for both dramas from the year-ago evening (PIFeedback.com):

Thursday 9 p.m.
CSI (CBS)
4/26/07 - Viewers: 20.02 million, A18-49: 5.9/15
4/24/08 - Viewers: 16.74 million; A18-49: 4.6/11
Percent Change – Viewers: -16, A18-49: -22

Grey’s Anatomy (ABC)
4/26/07 – Viewers: 20.08 million, A18-49: 8.4/21
4/24/08 – Viewers: 16.02 million, A18-49: 6.3/16
Percent Change – Viewers: -20, A18-49: -25

Thursday 10 p.m.
Without a Trace (CBS)
Viewers: 13.50 million (#1), A18-49: 3.3/ 9 (#2)

Lost (ABC)
Viewers: 12.33 million (#2), A18-49: 4.8/13 (#1)

Third was NBC’s veteran ER at 7.35 million viewers and a 2.9/ 8 among adults 18-49. Yes, times have certainly changed!

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