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Saturday, April 19, 2008

International Television: Battle of the Morning Shows (ABC, NBC, CBS)

Courtesy if

Kathie Lee Doesn't Budge 'Today' Ratings
By Michele Greppi

Kathie Lee Gifford’s first week as a "Today" co-host alongside Hoda Kotb in the fourth hour of the show attracted slightly more young viewers but did not grow the overall audience for the time slot, according to data from Nielsen Media Research.

Total viewership was flat week-to-week at upwards of 1.8 million viewers.

On the demographic side, NBC News said there were week-to-week increases of 7% among adults 18-49 and 1% among women 25-54.

The fourth hour’s 1.5 household rating average puts the block between “Divorce Court” and “Judge Alex” (1.7 rating) and “Judge Hatchett” (1.3 rating).

“Today’s” primary two-hour block continued to dominate the head-to-head competition the week of April 13, averaging 5.6 million total viewers, more than 900,000 viewers ahead of ABC’s “Good Morning America,” which averaged 4.6 million viewers.

“The Early Show” on CBS averaged 2.9 million viewers, a year-to-year increase of 8%. The third-place show also showed year-to-year increases of 22% in adults 25-54, 18% in women 25-54 and 25% in women 18-49.

In the adults 25-54 competition, “Today” averaged 2.6 million viewers in the demo. “GMA” averaged 2.1 million and “Early Show” averaged 1.4 million.

Season-to-date, “Today” has increased its advantage over “GMA” in total viewers (from 16% up to 19%), adults 25-54 (from 22% up to 29%), women 18-49 (from 16% up to 28%) and men 25-54 (from 45% up to 60%).

I find ABC News's "Good Morning America" more credible.

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This site was created during Dec. 30, 2006 (Philippine Time) known as "Kapamilya Pinoy Blogspot" at first but the author decided to change it to "TV Craze," on 5:06 a.m., February 12, 2008 (Philippine time). KPB still exists but it serves as a portal to this site for those who embraced its name. The name may have changed but the contents are still the same.


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