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Tuesday, May 13, 2008

"90210" Ushers 7 New CW Shows for the 2008-2009 Fall Season

'90210' Leads Seven New CW Fall Shows
Three new shows named, four to be produced by MRC remain a mystery

The CW is retaining its signature shows, but will infuse new blood with the previously confirmed " Beverly Hills, 90210" spinoff and Tyra Banks' "Stylista," in addition to "Surviving the Filthy Rich," which was added to the network's fall 2008 lineup at the Tuesday (May 13) announcement, which centered on serving an audience of young women.

Despite much tinkering throughout its sophomore season, The CW seems to have settled for at least three days of relatively unchanged programmming. Mondays still belongs to the dramas "Gossip Girl" -- the network's most buzzworthy show in its first season out -- and "One Tree Hill." Thursdays remains unchanged from its usual sci fi offerings of "Smallville" and "Supernatural."

Wednesdays has always belonged to "America's Next Top Model" and whatever reality show featuring aspiring burlesque dancers, beauty queens or farmer's wives that could be mustered up. This time around, The CW has stuck with a theme. Not only is the new show "Stylista" produced by Tyra Banks and Ken Mok, who are behind "Top Model," but it also follows the fashion reality competition theme.

"Stylista" offers 11 hopefuls the chance for a "Devil Wears Prada" experience, acting as the assistant to Elle magazine's Fashion News Director Anne Slowey. After they complete their tasks, Slowey will consult with the magazine's creative director Joe Zee to eliminate the competitors one by one. The final person standing wins a paid editorial position at the magazine, a paid lease on a great apartment in Manhattan, and a clothing allowance at H&M, all for one year, valued at $100,000.

Tuesdays will be brand new with the double punch of the "Beverly Hills, 90210" spinoff, titled simply "90210," and the new series "Surviving the Filthy Rich." The former will focus on three generations of a family that has just moved to Beverly Hills with the daughter and adopted son attending West Beverly High. Former "90210" alum Jennie Garth will reprise her role as Kelly Taylor, who is now a guidance counselor at her alma mater.

"Filthy Rich" -- previously known by the title "How to Teach Filthy Rich Girls" from the Alloy book on which it's based -- centers on Yale grad Megan Smith ("Reba's" JoAnna Garcia), an aspiring journalist who instead stumbles into becoming the live-in tutor for a cosmetic mogul's twin teen granddaughters Rose (Lucy Kate Hale) and Sage (Ashley Newbrough), rather rambunctious and rebellious teens. While enjoying the luxuries of Palm Beach, Megan also gets caught in a romantic quadrangle that includes the wealthy guy next door, who is dating her estranged sister, and her longtime pal Charlie, who is secretly in love with her.

Friday is apparently the new Sunday since The CW has filled the hours vacated by "WWE Friday Night Smackdown!" to fill it with returning comedies "Everybody Hates Chris" and "The Game," along with an encore presentation of "Top Model."

"With shows that everyone is talking about, from 'Gossip Girl' and 'America'' Next Top Model' to our upcoming '90210,' our new lineup has the best Monday-Friday schedule flow we have ever had at The CW," said Dawn Ostroff, the network's president of entertainment. "We are zeroed in on our target demo of young women 18-34 with both new and returning series, and each programming block provides a strong promotional platform for the following night. We're confident that the quality of our shows for the fall season will make The CW the destination for young women."

So that leaves the real Sunday open for yet to be announced programming by Media Rights Capital. MRC will create a three hour block consisting of two comedies and two dramas. No other details have been released at this time.

Finally, as previously announced, The CW renewed the fan favorite "Reaper" for a second season, which will return as a midseason filler of 13 episodes.

For those who are keeping track, that means that "CW Now," "Online Nation," "Life is Wild," "Crowned: The Mother of All Pageants," "Pussycat Dolls Presents," "Girlfriends,""WWE Friday Night Smackdown!," "Beauty and the Geek" and "Farmer Wants a Wife" have gone the way of the dodo.

The CW's new fall season will launch on Monday, Sept. 1.

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