From: pifeedback.com
Prime-Time Ratings:
Saturday 1/05/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
NBC: 22.45 million, ABC: 8.58, CBS: 5.85, Fox: 5.59
-Adults 18-49:
NBC: 8.4 rating/23 share, Fox: 2.0/ 6, ABC: 2.0/ 5, CBS: 1.4/ 4
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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.
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-Saturday’s Winners:
NFL Wild Card Game (NBC)
-Saturday’s Losers (excluding repeats):
Nothing
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-Ratings Breakdown:
NBC’s coverage of Jacksonville vs. Pittsburgh on the NFL Wild Card Game stood head and shoulders above the competition, proving there is still an opportunity on Saturday. The game averaged an approximate 22.45 million viewers (yes…over 22 million viewers on Saturday!), with an average 8.4 rating/23 share among adults 18-49 in prime-time. Comparably, that beat the competing three networks combined. Keep in mind that ratings for any live sporting event are always approximate.
Fox finished fourth overall in total viewers, but second among adults 18-49 with its perennial combination of Cops (Viewers: #3, 5.37 million; A18-49: #2, 1.9/ 5) and America’s Most Wanted (Viewers: #4: 5.80 million; A18-49: #2, 2.1/ 6) from 8-10 p.m.
CBS opened the evening with repeat movie High Crimes (Viewers: #4: 5.40 million; A18-49: #4, 1.2/ 3 from 8-10 p.m.), followed by 48 Hours Mystery at 10 p.m. (Viewers: #3, 6.74 million; A18-49: #3, 1.9/ 6). And ABC capped off the evening with the New Hampshire Debates at a surprisingly potent 8.58 million viewers (#2) and a 2.0/ 5 among adults 18-49 (#2t) from 8-11 p.m. Who says the broadcast networks are dead on Saturday?
Source: Nielsen Media Research data (R = repeat)
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*The CW (Nationwide Programming) is OFF on Saturday Nights so that gives MyNetworkTV the fifth spot.
Prime-Time Ratings:
Saturday 1/05/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
NBC: 22.45 million, ABC: 8.58, CBS: 5.85, Fox: 5.59
-Adults 18-49:
NBC: 8.4 rating/23 share, Fox: 2.0/ 6, ABC: 2.0/ 5, CBS: 1.4/ 4
--------------------
Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.
----------
-Saturday’s Winners:
NFL Wild Card Game (NBC)
-Saturday’s Losers (excluding repeats):
Nothing
----------
-Ratings Breakdown:
NBC’s coverage of Jacksonville vs. Pittsburgh on the NFL Wild Card Game stood head and shoulders above the competition, proving there is still an opportunity on Saturday. The game averaged an approximate 22.45 million viewers (yes…over 22 million viewers on Saturday!), with an average 8.4 rating/23 share among adults 18-49 in prime-time. Comparably, that beat the competing three networks combined. Keep in mind that ratings for any live sporting event are always approximate.
Fox finished fourth overall in total viewers, but second among adults 18-49 with its perennial combination of Cops (Viewers: #3, 5.37 million; A18-49: #2, 1.9/ 5) and America’s Most Wanted (Viewers: #4: 5.80 million; A18-49: #2, 2.1/ 6) from 8-10 p.m.
CBS opened the evening with repeat movie High Crimes (Viewers: #4: 5.40 million; A18-49: #4, 1.2/ 3 from 8-10 p.m.), followed by 48 Hours Mystery at 10 p.m. (Viewers: #3, 6.74 million; A18-49: #3, 1.9/ 6). And ABC capped off the evening with the New Hampshire Debates at a surprisingly potent 8.58 million viewers (#2) and a 2.0/ 5 among adults 18-49 (#2t) from 8-11 p.m. Who says the broadcast networks are dead on Saturday?
Source: Nielsen Media Research data (R = repeat)
-------------------
*The CW (Nationwide Programming) is OFF on Saturday Nights so that gives MyNetworkTV the fifth spot.
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