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Sunday, January 13, 2008

International Television: CBS dominates Saturday night!


Prime-Time Ratings:
Saturday 1/12/08

-Total Viewers:
CBS: 26.16 million, Fox: 7.09, ABC: 4.57, NBC: 3.84

-Adults 18-49:
CBS: 9.8 rating/27 share, Fox: 2.4/ 7, ABC and NBC: 1.3 rating/4 share


Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.


-Saturday’s Winners:
NFL Playoff: Patriots vs. Jaguars

-Saturday’s Losers (excluding repeats):
Nothing…with ABC and NBC airing all repeats, the night was minus any specific losers.


-Ratings Breakdown:
The next time someone tells you that the broadcast networks are “dead” on Saturday, remind them of the Patriots/Jaguars match-up on CBS on this evening. The NFL Playoff averaged a whopping 26.16 million viewers and a 9.8 rating/27 share among adults in prime-time, easily beating the three competing networks combined. Keep in mind, of course, that results for any live sporting event are always approximate. Over 26 million viewers on Saturday -- not too shabby!

Fox finished a very distant second for the evening with its veteran combination of Cops (Viewers: 7.69 million; A18-49: 2.6/ 8) and America’s Most Wanted (Viewers: 6.84 million; A18-49: 2.3/ 6), which still managed to perform respectably despite the severity of the competition.

Next was theatrical Pearl Harbor on ABC (Viewers: #3, 4.57 million; A18-49: #3t, 1.3/ 4 from 8-11 p.m.). And NBC capped off the evening with two repeat episodes of Celebrity Apprentice (Viewers: #4, 3.38 million; A18-49: 1.2/ 3 from 8-10 p.m.) and a repeat of Law & Order: SVU (Viewers: #3, 4.77 million; A18-49: #3, 1.5/ 4).

Source: Nielsen Media Research data (R = repeat)

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This site was created during Dec. 30, 2006 (Philippine Time) known as "Kapamilya Pinoy Blogspot" at first but the author decided to change it to "TV Craze," on 5:06 a.m., February 12, 2008 (Philippine time). KPB still exists but it serves as a portal to this site for those who embraced its name. The name may have changed but the contents are still the same.


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