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Friday, April 11, 2008

International Television: CBS, FOX Neck-to-Neck Thursday

Prime-Time Ratings:
Thursday 4/10/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
Fox: 15.81 million, CBS: 15.41, NBC: 7.28, ABC: 5.46, CW: 1.94

-Adults 18-49:
Fox: 5.4 rating/14 share, CBS: 4.5/12, NBC: 3.4/ 9, ABC: 1.6/ 4, CW: 0.7/ 2

CBS, 'CSI' Hold Off 'Idol' Thursday
Mixed bag for returning NBC shows

Fast National ratings for Thursday, April 10, 2008

Despite the presence of "American Idol" Thursday, CBS still managed to hold off FOX and score a partial ratings victory.

CBS led the night's overall tally with a 9.7 rating/15 share, narrowly beating FOX's 9.2/15. NBC finished third at 4.7/8. ABC's 3.8/6 was good for fourth, and The CW trailed with a 1.4/2.

FOX did grab the top spot among adults 18-49 with a 5.4 rating. CBS took second in the key demographic with a 4.5, topping NBC's 3.4. ABC averaged 1.6 and The CW 0.7.

The "American Idol" results show scored an 11.8/19 for FOX at 8 p.m., easily winning the hour. "Survivor: Micronesia - Fans vs. Favorites" drew a 6.9/11 for CBS. "My Name Is Earl," 4.4/7, and "30 Rock," 3.7/6, put NBC in third, ahead of a "Desperate Housewives" repeat on ABC. A "Smallville" rerun on The CW earned a 1.6/3.

CBS took the lead at 9 p.m. with "CSI," the night's most-watched show at 12.5/19. FOX fell one spot with "Don't Forget the Lyrics," 6.7/10. The return of "The Office," 5.4/8, and "Scrubs," 4.1/6, kept NBC in front of a second "Desperate Housewives," 4.1/6, on ABC. The CW went with a "Supernatural" rerun.

At 10 p.m., CBS' "Without a Trace" dominated the hour with a 9.8/16. "ER," 5.2/9, finished second for NBC, beating out "Eli Stone," 4.0/7, on ABC.

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