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Tuesday, April 08, 2008

International Television: NCAA Basketball beat ABC

Prime-Time Ratings:
Monday 4/07/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 14.79 million, ABC: 14.00, NBC: 8.47, Fox: 7.34, CW: 1.14

-Adults 18-49:
CBS: 5.4 rating/14 share, ABC: 3.9/10, NBC: 2.5/ 7, Fox: 2.4/ 6, CW: 0.5/ 1
___________

Hoopsters Edge Hoofers Monday
CBS, NCAA final beat out ABC, 'Dancing with the Stars'

Fast National ratings for Monday, April 7, 2008

Preliminary ratings for the NCAA basketball title game on CBS went up a little from last year, allowing the network to take Monday night's ratings crown.

CBS averaged a 9.4 rating/14 share in primetime -- up from 8.9/14 for the title-game night last year -- and narrowly beat ABC's 9.3/14 for the lead (figures for CBS will change some because of the live telecast). NBC finished third at 5.3/8. FOX, 4.6/7, came in fourth, and The CW managed only a 0.9/1.

In the adults 18-49 demographic, CBS' 5.4 rating led the way, also a small improvement over last year. ABC took second with a 3.9. NBC, 2.5, came in third, followed by FOX, 2.4, and The CW, 0.5.

"Dancing with the Stars" ruled the 8 p.m. hour for ABC with a 12.3/19. "The Big Bang Theory" and "Two and a Half Men" averaged 7.1/11 for CBS. A "House" rerun on FOX scored a 4.4/7. NBC was fourth for the hour with "My Dad Is Better Than Your Dad," 2.7/4, and The CW trailed with a "Gossip Girl" repeat.

ABC held the lead at 9 p.m. with "Dancing with the Stars," 13.6/20, and the return of "Samantha Who?," 7.7/11. CBS' coverage of the NCAA championship game between Kansas and Memphis drew a 10.0/15. "Deal or No Deal," 6.2/9, moved NBC into third, ahead of "New Amsterdam," 4.7/7, on FOX. A "One Tree Hill" rerun finished The CW's night.

The Kansas-Memphis game on CBS improved to 11.0/17 at 10 p.m. NBC's "Medium" posted a better-than-usual 7.0/11, and "The Bachelor: London Calling" averaged 5.0/8 for ABC.

Ratings information is taken from fast national data, which includes live and same-day DVR viewing. All numbers are preliminary and subject to change, especially in the case of live telecasts.

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