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Thursday, April 10, 2008

NUTAM: Top Finales in Philippine TV

TV Ratings: "Maria Flordeluna" still tops NUTAM finale episodes; "Marimar" in second

Bong Godinez
Thursday, April 10, 2008
06:32 PM (Philippine Time)

During the course of its phenomenal run, the local adaptation of the Mexican hit telenovela Marimar managed to shatter rating records. Aside from consistently dominating the primetime block, the show topbilled by Marian Rivera and Dingdong Dantes surpassed the longstanding record set by GMA-7's fantaserye, Darna.

Garnering an outstanding 52.6 percent rating in its finale episode last March 14, Marimar beat the 52.1 percent grade previously established by Darna on April 14, 2005 in the Mega Manila race.

But while achieving the 50 percent-plus mark for a finale is definitely exceptional, Marimar still failed to break the record set by ABS-CBN's Maria Flordeluna in its concluding episode back in June 22, 2007—well, at least in the nationwide survey.

According to the data obtained by PEP (Philippine Entertainment Portal) from AGB Nielsen Media Research, Maria Flordeluna still holds the No. 1 spot in the Nationwide Urban Television Audience Measurement) NUTAM Top Finale Episodes for 2007-2008.

Maria Flordeluna tells the story of an 11-year-old girl and all of her efforts to keep her family intact despite difficult circumstances. Written by Marcos Navarro Sacol, the drama series was first heard on radio before TV station RPN-9 made a series in the ‘80s starring Janice de Belen.

ABS-CBN adapted Maria Flordeluna, casting child star Eliza Pineda for the lead role, and aired its first episode on February 12, 2007. The series bid farewell on June 22, 2007 with a rating of 49.3 percent nationwide. Marimar, on the other hand, scored an overall rating of 43 percent in its final episode to settle for second place.

Completing the Top 5 are three other Kapamilya programs.

Vhong Navarro's Lastikman, which had its last airing on January 25, 2008, notched a 41.4 percent rating followed by Kim Chiu and Gerald Anderson's Sana Maulit Muli with 40.6 percent rating. Completing the list is Sarah Geronimo's Pangarap Na Bituin, which accumulated 40.3 percent.

HOLY-WEEK DOMINANCE. AGB Nielsen Media Research also provided PEP with the results of the top-performing programs during the Holy Week with ABS-CBN occupying the Top 5 positions.

Leading the way is the TV screening of Vilma Santos's 2000 blockbuster film Anak, which aired on a Good Friday. Anak, which was inspired by folk artist Freddie Aguilar's popular hit song during the ‘70s, generated 32.4 percent in the nationwide contest.

Not far behind is Aga Muhlach and Claudine Barretto's 2002 romance-drama flick titled Kailangan Kita, which collected 32.2 percent grade when it was shown on Maundy Thursday. Rounding off the list are Maalaala Mo Kaya, Madrasta, and a dubbed version of Jesus.

Top Finale Episodes (NUTAM)

1. Maria Flordeluna (ABS-CBN); June 22, 2007 - 49.3%
2. Marimar (GMA-7); March 14, 2008 - 43%
3. Lastikman (ABS-CBN); January 25, 2008 - 41.4%
4. Sana Maulit Muli (ABS-CBN); April 20, 2007 - 40.6%
5. Pangarap Na Bituin (ABS-CBN); December 7, 2007 - 40.3%


2008 Top Holy Week Specials (NUTAM)

1. Anak (ABS-CBN) Good Friday - 32.4%
2. Kailangan Kita (ABS-CBN) Maundy Thursday - 32.2%
3. Maalaala Mo Kaya (ABS-CBN) Good Friday - 25.7%
4. Madrasta (ABS-CBN) Maundy Thursday - 24%
5. Jesus (ABS-CBN) Maundy Thursday - 22.9%

Source: AGB Nielsen Media Research, Philippines

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