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Saturday, November 03, 2007

International Television: CBS Casts a Spell Over Friday Night

Prime-Time Ratings:
Friday 11/02/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 8.65 million, ABC: 7.59, NBC: 7.41, CW: 4.64, Fox: 2.31

-Adults 18-49:
CBS: 2.3 rating/7 share, NBC: 1.9/ 6, ABC: 1.8/ 6, CW: 1.4/ 5, Fox: 1.0/ 3

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LOS ANGELES -- Fast National ratings for Friday, Nov. 2, 2007

Even though it only won only one of three primetime hours, CBS still was able to take home the household title on Friday night with a 5.7 rating/10 share. ABC came in second with a 5.2/9, followed by NBC's 4.8/9, The CW's 2.8/5 and FOX's 1.4/3.




Among the 18 to 49-year-olds advertisers crave, CBS was also tops with a 2.3 to NBC's 1.9, ABC's 1.8, The CW's 1.4 and FOX's 1.0.






Angie Harmon of "Women's Murder Club"



The evening started at 8 p.m. with a tie between CBS' "Ghost Whisperer" and NBC's "Deal or No Deal." Both snagged a 6.0/11 for the hour. ABC came in third with "Men in Trees," 4.1/7, while The CW spent the evening with "SmackDown!." Down from last week's first performance show, FOX's "The Next Great American Band" managed to hold its paltry audience throughout the night.


At 9 p.m., ABC pulled ahead with the highest-rated program of the evening, "Women's Murder Club," 6.4/11. CBS dipped to second place with "Moonlight," 4.9/9, ahead of NBC's "Friday Night Lights," 3.6/6. The CW (SmackDown!) improved hour-over-hour with a 2.9/5, while FOX remained steady in last place.

[The CW - "SmackDown!" (2 hours): 4.64 million]
[FOX - "The Next Great American Band" (2 hours): 2.31 million]

CBS finally reached the top at 10 o'clock with "Numb3rs," 6.1/11, beating ABC's "20/20," 5.2/9 and NBC's "Las Vegas," 4.9/9.

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