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Sunday, November 25, 2007

International Television

Prime-Time Ratings:
Saturday 11/24/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data):

-Total Viewers:
ABC: 10.14 million, Fox: 6.67, CBS: 5.99, NBC: 5.21

-Adults 18-49:
ABC: 3.3 rating/10 share, Fox: 2.2/ 7, NBC: 1.9/ 5, CBS: 1.4/ 4

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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.

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-Saturday’s Winners:
Saturday Night Football (ABC)

-Saturday’s Losers (excluding repeats):
The night overall

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-Ratings Breakdown:
ABC stood well above the competition care of Saturday Night Football (a Big 12 showdown between Missouri vs. Kansas) at an average 10.14 million viewers and a 3.3 rating/10 share among adults 18-49 from 8-11 p.m. Comparably, this was the alphabet net’s highest rated Saturday of the season.

In the distant No. 2 spot was FOX’s perennial combination of Cops (Viewers: 6.76 million; A18-49: 2.3/ 7) and America’s Most Wanted (Viewers: 6.59 million; A18-49: 2.2/ 6) from 8-10 p.m. The compatibility between the two non-scripted series is flawless.

CBS finished third overall in total viewers and last among adults 18-49 as a result of a repeat of CSI: Miami (Viewers: #3, 5.01 million; A18-49: #4: 1.3/ 4), a repeat of CSI: NY (Viewers: #4, 5,87 million; A18-49: #4: 1.4/ 4) and 48 Hours Mystery (Viewers: #2: 7.09 million; A18-49: #2: 1.7/ 5). And NBC was just the opposite -- last in total viewers and third among adults 18-49 -- with its combination of a repeat of theatrical The Incredibles (Viewers: 5.58 million; A18-49: 2.0/6 from 8-10:30 p.m.) and a repeat of 30 Rock (Viewers: #3: 3.36 million; A18-49: #3, 1.2/ 4). Retention for 30 Rock out of the last half-hour of The Incredibles (Viewers: 6.29 million; A18-49: 2.4/ 7) was just 53 percent in total viewers and 50 percent among adults 18-49. No matter where NBC positions 30 Rock, viewers flee.

Source: Nielsen Media Research data

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