FOX Steamroller Continues to Roll After Ten Days of the 2008 February Sweep:
After ten days of the February Sweep, FOX continues to steam-roller over the other networks in all key measures, with an average greater than the other five networks combined in the young adult demo (FOX 9.56 vs. 5-nets 7.90) and viewership (25.183m vs. 24.967m) averages. This unprecedented lead over its rivals has been fueled by the enormous Super Bowl numbers in combination with the powerhouse American Idol numbers on Tuesdays and Wednesdays, but FOX continues to roll up nightly wins having beaten the other networks on six out of ten nights so far (though the first Friday was a tie with NBC).
After ten days, ABC holds a 0.2 advantage over NBC for second place in the A18-49 demo, while CBS holds on to second place in viewership over ABC by only 251,000 viewers.
After ten days, FOX is continuing to show triple-digit year-over-year improvement in demo and viewers, with MyNetworkTV also showing significant double-digit year-over-year upward movement (eight nights only). Of the remaining networks, ABC, NBC and The CW are all showing low double-digit year-over-year slippage while CBS (last year's Super Bowl broadcaster) is showing very large year-over-year fall-off.
Also of note: despite the WGA-strike addled line-ups of the six networks, after ten days the six networks are showing minor year-over-year erosion: the young adult demo is down by 6% on a year-over-year basis and viewership is down by only 3% year-over-year.
Adults 18-49:
ABC = 2.41
CBS = 1.87
NBC = 2.19
FOX = 9.56
CW = 0.95
MNT = 0.48
Households: ?
ABC = ??
CBS = ??
NBC = ??
FOX = ??
CW = ??
MNT = ??
Viewers:
ABC = 7.069
CBS = 7.320
NBC = 6.780
FOX = 25.183
CW = 2.553
MNT = 1.250
After ten days of the February Sweep, FOX continues to steam-roller over the other networks in all key measures, with an average greater than the other five networks combined in the young adult demo (FOX 9.56 vs. 5-nets 7.90) and viewership (25.183m vs. 24.967m) averages. This unprecedented lead over its rivals has been fueled by the enormous Super Bowl numbers in combination with the powerhouse American Idol numbers on Tuesdays and Wednesdays, but FOX continues to roll up nightly wins having beaten the other networks on six out of ten nights so far (though the first Friday was a tie with NBC).
After ten days, ABC holds a 0.2 advantage over NBC for second place in the A18-49 demo, while CBS holds on to second place in viewership over ABC by only 251,000 viewers.
After ten days, FOX is continuing to show triple-digit year-over-year improvement in demo and viewers, with MyNetworkTV also showing significant double-digit year-over-year upward movement (eight nights only). Of the remaining networks, ABC, NBC and The CW are all showing low double-digit year-over-year slippage while CBS (last year's Super Bowl broadcaster) is showing very large year-over-year fall-off.
Also of note: despite the WGA-strike addled line-ups of the six networks, after ten days the six networks are showing minor year-over-year erosion: the young adult demo is down by 6% on a year-over-year basis and viewership is down by only 3% year-over-year.
Adults 18-49:
ABC = 2.41
CBS = 1.87
NBC = 2.19
FOX = 9.56
CW = 0.95
MNT = 0.48
Households: ?
ABC = ??
CBS = ??
NBC = ??
FOX = ??
CW = ??
MNT = ??
Viewers:
ABC = 7.069
CBS = 7.320
NBC = 6.780
FOX = 25.183
CW = 2.553
MNT = 1.250
No comments:
Post a Comment