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Friday, February 15, 2008

International Television: Valentines' Day goes to CBS in the HH; ABC captures demographic

Prime-Time Ratings:
Thursday 2/14/08


The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 11.24 million, ABC: 9.22, NBC: 9.09, Fox: 3.90, CW: 3.30

-Adults 18-49:
ABC: 3.5 rating/10 share, CBS and NBC: 3.2/ 9 each, Fox and CW: 1.4/ 4 each

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-Yesterday’s Winners:
Survivor: Micronesia (CBS), Deal or No Deal (NBC), Lost (ABC)

-Fading Fast:
Smallville (CW)

-Yesterday’s Losers:
The 39th Annual NAACP Image Awards (Fox), Lipstick Jungle (NBC), Eli Stone (ABC)

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Fast National ratings for Thursday, Feb. 14, 2008 (USA)

Americans apparently had other things on their mind on Valentine's Day, as ratings were off some from last week's non-romantic Thursday.

CBS ended the night on top, averaging a 6.9 rating/12 share. NBC, 6.0/10, finished second in households, although ABC, 5.7/9, had a few more total viewers. FOX's 2.6/4 was good for fourth, and The CW trailed with a 2.1/3.

ABC won the adults 18-49 demographic with a 3.5 rating. CBS and NBC tied for second at 3.2. FOX and the CW were also tied, at 1.4.

"Survivor: Micronesia - Fans vs. Favorites" (7.6/12) led in total viewers for CBS at 8 p.m., even though NBC's "Deal or No Deal" tied it for the lead in households. A repeat of last week's "Lost" came in third for ABC. The NAACP Image Awards drew a 2.5/4 for FOX, edging the 2.4/4 for "Smallville" on The CW. [Smallville viewers: 3.67 million]

A new "Lost," 8.1/13, moved ABC in front at 9 p.m. A "CSI" rerun earned a 6.9/11 for CBS, beating out "The Celebrity Apprentice," 5.9/10, on NBC. The Image Awards held steady for FOX, and "Supernatural" scored a 1.8/3 for The CW. [Supernatural viewers: 2.94 million]

The lead changed hands again at 10 p.m. as a "Without a Trace" repeat scored a 6.2/11 for CBS. ABC's "Eli Stone," 5.0/9, bled a significant amount of its lead-in audience but still did well enough to beat NBC's "Lipstick Jungle," 4.3/8.

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