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Monday, August 06, 2007

International Television: Nielsen Ratings: August 4-5, 2007 (Saturday - Sunday)

Prime Time Ratings:
Saturday 8/04/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data):

-Total Viewers:
Fox: 4.70 million, CBS: 4.55, NBC: 2.82, ABC: 2.75

-Adults 18-49:
Fox: 1.5 rating/6 share, CBS: 1.0/ 4, ABC and NBC: 0.9/ 4

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-Ratings Breakdown:
Fox led this typically lackluster summer Saturday, with the home of Cops and America’s Most Wanted No. 1 in total viewers and adults 18-49. Both Cops (Viewers: 4.36 million; A18-49: 1.5/ 7) and America’s Most Wanted (Viewers: 5.03 million; A18-49: 1.6/ 6) ranked first in each half hour in the surveyed categories.

CBS opened the evening with a repeat of The Unit (Viewers: #2, 3.22 million; A18-49: #4, 0.7/ 3), followed by a repeat of 48 Hours Mystery (Viewers: #2, 4.30 million; A18-49: #3, 0.9/ 4) , and an original installment of 48 Hours Mystery (Viewers: #1: 6.14 million; A18-49: #1, 1.5/ 6) from 9-11 p.m.

Elsewhere, the Saturday results were typically slim with NBC third overall in both total viewers and adults 18-49 (tied with ABC in the demo) courtesy of a repeat of The Singing Bee (Viewers: #3, 2.95 million; A18-49: #2, 0.9/ 4), a repeat of America’s Got Talent (Viewers: #3, 3.31 million; A18-49: #2, 1.4/ 4 from 8:30-10 p.m.), and an encore telecast of Bravo’s Top Chef (Viewers: #3, 2.02 million; A18-49: #2, 0.9/ 3). Have you noticed how poorly cable series air on the broadcast networks in repeats?

In series-premiere news (yes…a series-debut on Saturday!), ABC anthology The Masters of Science was not master of the ratings, with a mere 2.76 million viewers (#2) and a third-place 0.8/ 3 among adults 18-49 at 10 p.m. ABC obviously had no faith in The Masters of Science given it buried it on a summer Saturday. Earlier in the evening on ABC was movie Confessions of a Teenage Drama Queen on The Wonderful World of Disney at an average 2.74 million viewers (#4) and a 0.9/ 4 in the demo (#3) from 8-10 p.m.

Source: Nielsen Media Research data

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Prime Time Ratings:
Sunday 8/05/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

Total Viewers:
CBS: 7.49 million, NBC: 5.22, ABC: 4.70, Fox: 4.58, CW: 934,000

-Adults 18-49:
Fox: 2.2 rating/7 share, CBS: 1.8/ 6, ABC: 1.5/ 5, NBC: 1.4/ 4, CW: 0.3/ 1

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-Ratings Breakdown:
CBS and Fox led the summer Sunday troops, with CBS the most-watched network (2.27 million viewers ahead of second-place NBC) and Fox No. 1 among adults 18-49. Cellar-dweller the CW, meanwhile, sunk to an historical low for the evening.

Veteran 60 Minutes ranked a distant first in total viewers from 7-8 p.m. with 8.70 million, but tied with a repeat of America’s Funniest Home Videos on ABC among adults 18-49 (1.5 rating/ 5 share each). The AFHV encore averaged 5.16 million viewers.

Also airing from 7-8 p.m. was the first half of a two-hour edition of NBC’s Dateline (Viewers: #3, 3.84 million; A18-49: #3t, 1.0/ 4), repeats of Fox comedies ‘Til Death (Viewers: #4, 1.98 million; A18-49: #5, 0.9/ 3) and King of the Hill (Viewers: #4, 2.57 million; A18-49: #3, 1.2/ 4), and a repeat of the CW’s Smallville (Viewers: #5, 1.16 million; A18-49: #5, 0.4/ 1).

Top-rated 8-9 p.m. honors went to CBSBig Brother 8, with 8.02 million viewers and a 2.7/ 8 among adults 18-49. But Big Brother out of 60 Minutes is not what you would call compatible programming. Also in the 8 p.m. hour was a repeat of ABC’s Extreme Makeover: Home Edition (Viewers: #2, 8.02 million; A18-49: #3, 2.3/ 7), which is oddly heading to TV Land in repeats; the second hour of NBC’s expanded Dateline (Viewers: #3, 5.00 million; A18-49: #4, 1.3/ 4); two repeat episodes of Fox’s Family Guy (Viewers: #3, avg. 5.08 million; A18-49: #2, avg. 2.5/ 8), and a CW special called Officemax (Viewers: #5, 686,000; A18-49: #5, 0.2/ 1). Overall, Dateline averaged 4.42 million viewers and a 1.2/ 4 in the demo from 7-9 p.m. As for the CW’s Officemax, yes…that is now the lowest rated show in the history of the almost one-year-old network.

A repeat of CBSCold Case and two more repeat episodes of Fox’s Family Guy dominated in the 9 p.m. hour as follows:

Sunday 9 p.m.
Cold Case R (CBS)
Viewers: 7.24 million (#1), A18-49: 1.7/ 5 (#2)

Family Guy (R) – two episodes (Fox)
Viewers: 6.37 million (#2), A18-49: 3.1/ 9 (#1)

Also airing in the 9 p.m. hour was a repeat of NBC’s Law & Order (Viewers: #3, 5.66 million; A18-49: #3, 1.5/ 4), a repeat of ABC’s Desperate Housewives (Viewers: #4, 3.73 million; A18-49: #4, 1.3/ 4), and a repeat of CW competition Pussycat Dolls Present: The Search for the Next Pussycat (Viewers: #5, 952,000; A18-49: #5, 0.4/ 1). Fans of the Pussycat Dolls, don’t fret: season two will kick-off in midseason.

First at 10 p.m. was a repeat of NBC’s Law & Order: SVU (Viewers: 6.39 million; A18-49: 1.9/ 5), followed by a repeat of CBSShark (Viewers: 6.02 million; A18-49: 1.4/ 4), and a repeat of ABC’s Brothers & Sisters (Viewers: 3.09 million; A18-49: 1.1/ 3). Too bad serialized dramas do not repeat better.

Source: Nielsen Media Research data

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