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Saturday, August 18, 2007

International Television: "SmackDown!" trying to stand up and recovering from last week's loss.

Prime Time Ratings:
Friday 8/17/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
ABC: 5.35 million, CBS: 4.62, NBC: 4.23, Fox: 4.06, CW: 3.86

-Adults 18-49:
ABC: 1.6 rating/6 share, Fox: 1.4/ 5, CBS and CW: 1.2/ 4 each, NBC: 1.1/ 4

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-Ratings Breakdown:
ABC took control of this typical summer Friday, with a first-place finish in total viewers and adults 18-49. CBS and Fox tied for the No. 2 spot.

A repeat of CBS’ Ghost Whisperer was first in the 8 p.m. hour in total viewers, with 5.26 million, and tied for second behind Pre-Season Football on Fox among adults 18-49 (1.3 rating/ 5 share). Including the pre-game show, the pre-season match-up between Minnesota and the New York Jets averaged 4.06 million viewers (#4) and a 1.4/ 5 among adults 18-49 on Fox in prime time.

In the battle of the 8-9 p.m. game shows, a repeat of NBC’s 1 vs. 100 (Viewers: #2, 4.75 million; A18-49: #2t, 1.3/ 5) outdelivered ABC’s recently introduced Set For Life (Viewers: #3, 4.62 million; A18-49: #4, 1.2/ 4) by 130,000 viewers and eight percent in the demo.

The CW’s perennial Friday Night Smackdown!, meanwhile, was below average at 3.86 million viewers (#4) and a 1.2/ 4 (#3t) among adults 18-49 from 8-10 p.m.

Opposite football and wrestling in the 9 p.m. hour were two repeat episodes of ABC’s canceled George Lopez (Viewers: #1, avg. 4.58 million; A18-49: #1, avg. 1.6/ 5), a repeat of NBC’s Las Vegas (Viewers: #4, 3.72 million; A18-49: #4t, 0.9/ 3), and a repeat of CBS’ Jericho (Viewers: #5, 3.71 million; A18-49: #4t, 0.9/ 3). Don’t forget that Las Vegas moves to 10 p.m. out of the relocated Friday Night Lights next season.

First at 10 p.m. was ABC’s veteran 20/20 (Viewers: #1, 6.86 million; A18-49: #1, 2.0/ 7), which moves to Friday at 8 p.m. next season, followed (in order of total viewers) by a repeat of CBS’ Numb3rs (Viewers: #2, 4.89 million; A18-49: #2t, 1.3/ 5), a repeat of NBC’s Law & Order: Criminal Intent (Viewers: #3, 4.22 million; A18-49: #4, 1.1/ 4) and Pre-Season Football on Fox (Viewers: #4, 4.05 million; A18-49: #2, 1.4/ 5). And there you have it…that’s Friday.

Source: Nielsen Media Research data

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