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Tuesday, April 01, 2008

International Television: ABC, CBS Split Monday Crown

Prime-Time Ratings:
Monday 3/31/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
ABC: 14.54 million, CBS: 12.71, NBC: 7.95, Fox: 7.07, CW: 1.19

-Adults 18-49:
CBS: 4.4 rating/11 share, ABC: 4.0/10, NBC and Fox: 2.4/ 6 each, CW: 0.5/ 1

ABC, CBS Share Monday Honors
'Dancing with the Stars,' 'Two and a Half Men' are top draws

Fast National ratings for Monday, March 31, 2008 (USA)

"Dancing with the Stars" led ABC to an overall ratings win Monday night, but CBS and "Two and a Half Men" captured the demographic crown.

ABC averaged a 9.5 rating/15 share in primetime to finish in front of CBS' 8.0/12. NBC came in third with a 5.1/8. FOX, 4.6/7, was fourth, and The CW managed only a 0.9/1.

CBS led among adults 18-49 with a 4.4 rating. ABC's 4.0 was good for second in the demographic advertisers covet. NBC and FOX tied for third at 2.4, while The CW pulled in a meager 0.5.

"Two and A Half Men" (CBS)

"Dancing with the Stars," 12.6/19, ruled the 8 p.m. hour for ABC. CBS took second with "The Big Bang Theory," 5.5/9, and "How I Met Your Mother," 5.9/9. A "House" repeat, 4.8/7, put FOX in third. "My Dad Is Better Than Your Dad" drew a 2.7/4 for NBC. The CW went with a "Gossip Girl" rerun.

ABC stayed on top at 9 p.m. as "Dancing" (which ran until 9:36) and "The Bachelor: London Calling" averaged 10.5/16. CBS got solid numbers from "Two and a Half Men," 8.8/13 (it was also the night's top show in the 18-49 demo), and "Old Christine," 8.0/12. "Deal or No Deal," 6.3/9, moved NBC ahead of "New Amsterdam," 4.4/6, on FOX. "The Pussycat Dolls Present: Girlicious" finished the night for The CW.

At 10 p.m., "CSI: Miami" scored a 10.0/16 for CBS. "Medium" earned a 6.2/10 for NBC, while "The Bachelor: London Calling" fell to 5.3/9 on ABC.

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