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Sunday, February 10, 2008

International Television: Latest February Sweeps Results (based on 9 days of data)

FOX Still Rules Roost After Nine Days of the 2008 February Sweep:

After nine days of the February Sweep, FOX continues to tower above the other networks in all key measures, with an average greater than the other five networks combined in the young adult demo (FOX 10.24 vs. 5-nets 8.05) and viewership (26.913m vs. 25.287m) averages, while only slightly behind on the 5-net combo on households (FOX 13.5HH vs. 5-nets 16.6HH). This unprecedented lead over its rivals has been fueled by the enormous Super Bowl numbers in combination with the powerhouse American Idol numbers on Tuesdays and Wednesdays.

After nine days, ABC holds on to second place in the demo, while CBS holds second place in households and viewership.

After nine days, FOX is showing triple-digit year-over-year improvement in demo, households and viewers, with MyNetworkTV also showing significant double-digit year-over-year upward movement (seven nights only). Of the remaining networks, ABC, NBC and The CW are all showing low double-digit year-over-year slippage while CBS (last year's Super Bowl broadcaster) is showing very large year-over-year fall-off.

Also of note: despite the WGA-strike addled line-ups of the six networks, after nine days the six networks are showing minor year-over-year erosion: the young adult demo is down by 6% on a year-over-year basis, households are down 7%, and viewership is down by only 3% year-over-year.

Adults 18-49:
ABC = 2.42
CBS = 1.93
NBC = 2.27
FOX = 10.24
CW = 0.95
MNT = 0.47

Households:
ABC = 4.6
CBS = 5.0
NBC = 4.4
FOX = 13.5
CW = 1.7
MNT = 0.8

Viewers:
ABC = 7.145
CBS = 7.508
NBC = 6.827
FOX = 26.913
CW = 2.553
MNT = 1.252

*The CW just gained 2.55 million viewers! It would be worse without SmackDown!, which will be exiting one week before the 2008-2009 Broadcast TV Season begins.

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This site was created during Dec. 30, 2006 (Philippine Time) known as "Kapamilya Pinoy Blogspot" at first but the author decided to change it to "TV Craze," on 5:06 a.m., February 12, 2008 (Philippine time). KPB still exists but it serves as a portal to this site for those who embraced its name. The name may have changed but the contents are still the same.

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TV Craze is not affiliated and related to any network especially ABS-CBN Broadcasting Corporation & GMA Network Incorporated (Philippine TV) nor ABC, CBS, NBC, FOX, The CW and MNT (American TV Networks). This blog is only a site for TV Addicts and it provides informations.