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Monday, February 25, 2008

International Television: 'The Oscars' down but ABC still rule Sunday.

Prime-Time Ratings:
Sunday 2/24/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
ABC: 25.71 million, Fox: 9.59, CBS: 7.40, NBC: 4.73, CW: 983,000

-Adults 18-49:
ABC: 8.4 rating/20 share, Fox: 3.7/ 9, CBS: 2.0/ 5, NBC: 1.3/ 3, CW: 0.4/ 1
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Fast National ratings for Sunday, Feb. 24, 2008 (USA)

Ratings for the Academy Awards were off Sunday, but ABC still dominated the night.

ABC averaged a 15.5 rating/24 share in primetime (because the Oscars aired live nationwide, those numbers will change in the final nationals). That's down a good amount from last year's telecast, which scored a 20.1/30 in the fast nationals. FOX was a distant second at 5.4/8, followed by CBS at 4.8/7. NBC, 3.1/5, was fourth, and The CW trailed with a 0.7/1.




The Oscars also held sway among adults 18-49, with ABC drawing an 8.4 rating in primetime. FOX took second at 3.7. CBS came in third at 2.0, followed by NBC, 1.3, and The CW, 0.4.






'The Oscars' host Jon Stewart


ABC's annual pre-Oscars "Barbara Walters Special" earned a 9.9/16 at 7 p.m. (West Coast viewers saw the special after the Oscar telecast). CBS took second with "60 Minutes," 7.0/12. FOX's coverage of the NASCAR Auto Club 500 scored a 5.8/9. NBC kicked off a "Law & Order: Criminal Intent" marathon with a 2.4/4. The CW went with "CW Now" (series finale) and an "Everybody Hates Chris" rerun.

The Oscar red-carpet show, 16.1/24, and the start of the awards ceremony, 19.1/28, increased ABC's lead at 8 p.m. FOX's NASCAR coverage improved to 6.1/9. The second "Criminal Intent" episode earned a 3.6/6 for NBC, edging "Big Brother: 'Til Death Do You Part" on CBS. A second "Everybody Hates Chris" and "Aliens in America" averaged 0.8/1 for The CW.

At 9 p.m., the Academy Awards, hosted by Jon Stewart, pulled down an 18.1/27. CBS moved up to second in households with a "Cold Case" rerun, 4.5/7. With rain washing out the NASCAR race, FOX switched to a "Simpsons" rerun at 9:30, averaging 4.4/6 for the hour. "Criminal Intent" posted a 3.2/5 for NBC. The CW finished its night with "Girlfriends" and "The Game."

The Oscars slipped to 16.3/26 at 10 p.m., though ABC was still far and away the leader for the hour (the telecast ended about 11:45). "Dexter" posted a 4.2/7 for CBS, while the conclusion of the "Criminal Intent" marathon on NBC drew a 3.4/5.

On Saturday, FOX and CBS tied for first in households at 3.8/7, with FOX drawing more viewers. ABC averaged 2.9/5 and NBC 2.6/5.

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