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Tuesday, February 12, 2008

International Television: Latest February Sweeps Results (based on 12 days data)

FOX Continues to Prevail After 12 Days of the 2008 February Sweep:

After 12 days of the February Sweep, FOX continues to prevail over the other networks in all key measures. The mammoth FOX lead over its rivals has been fueled by the enormous, record-breaking Super Bowl numbers, the powerhouse American Idol numbers on Tuesdays and Wednesdays, and reliable ratings strength on every other night.

In nightly wins, FOX has the most nightly wins having beaten the other networks on six out of 12 nights so far (one tie), followed by NBC with four nightly wins (one tie also).

After 12 days, ABC holds a 0.2 advantage over CBS for second place in the A18-49 demo, while CBS in turn is only 0.04 basis points ahead of NBC. CBS has a solid hold on second place in households and viewership.

After 12 days, FOX is continuing to show triple-digit year-over-year improvement in demo and viewers, with MyNetworkTV also showing significant double-digit year-over-year upward movement (eight nights only). Of the remaining networks, ABC and NBC are showing low double-digit year-over-year slippage while the rerun-addled The CW and CBS (last year's Super Bowl broadcaster) are both showing significant year-over-year fall-off.

Also of note: despite the WGA-strike addled line-ups of the six networks, after ten days the six networks are showing smaller-than-expected year-over-year erosion: the young adult demo and households are both down by 9% on a year-over-year basis and viewership is down by only 6% year-over-year.

Adults 18-49:
ABC = 2.58
CBS = 2.37
NBC = 2.33
FOX = 8.40
CW = 0.83
MNT = 0.48

Households:
ABC = 4.8
CBS = 5.6
NBC = 4.5
FOX = 11.2
CW = 1.5
MNT = 0.8

Viewers:
ABC = 7.600
CBS = 8.455
NBC = 7.016
FOX = 21.944
CW = 2.241
MNT = 1.265

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This site was created during Dec. 30, 2006 (Philippine Time) known as "Kapamilya Pinoy Blogspot" at first but the author decided to change it to "TV Craze," on 5:06 a.m., February 12, 2008 (Philippine time). KPB still exists but it serves as a portal to this site for those who embraced its name. The name may have changed but the contents are still the same.

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