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Thursday, March 20, 2008

International Television: "Idol" Trumps Wednesday Rivals

Prime-Time Ratings:
Wednesday 3/19/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
Fox: 18.10 million, CBS: 8.10, NBC: 7.62, ABC: 6.17, CW: 2.73

-Adults 18-49:
Fox: 6.8 rating/18 share, CBS: 2.6/ 7, ABC: 2.1/ 6, NBC: 2.0/ 5, CW: 1.3/ 4

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'Idol' Helps FOX Crush Wednesday Rivals
Special Wednesday 'Survivor' in tight race with 'Moment of Truth'

Fast National ratings for Wednesday, March 19, 2008 (USA).

A performance from Kellie Pickler and another not-so-shocking elimination on "American Idol" helped FOX double up its Wednesday night competition.

Overall, FOX averaged an 11.0 rating/17 share, romping over the 5.2/8 for NBC and CBS' 5.1/8. ABC was fourth with a 4.1/7, leaving The CW well back in fifth with a 1.9/3.

FOX earned a 6.8 rating among adults 18-49, easily taking the key demographic. CBS was second with a 2.6 rating, while ABC's 2.1 rating and the 2.0 rating for NBC followed. The CW's 1.3 rating took fifth.

"Moment of Truth" had a 6.8/11 in the 8 p.m. hour, edging the 6.7/11 for a special Wednesday "Survivor: Micronesia - Fans vs. Favorite" on CBS (though CBS' reality show had the advantage in total viewers). NBC was third with "Law & Order: Criminal Intent," which was barely ahead of the 3.9/6 for ABC's "Wife Swap." On The CW, "America's Next Top Model" had a 2.6/4.

At 9 p.m. "American Idol" had a 15.1/23 for FOX. Nothing else was close. Another episode of "Law & Order: Criminal Intent" had a 4.6/7 for NBC in second place. ABC's "Supernanny" was third with a 4.4/7, just ahead of the 4.3/7 for CBS' "Big Brother" airing. The CW's "Pussycat Dolls Present Girlicious" encore was fifth.

NBC moved into first for the 10 p.m. hour, getting a 7.1/12 for "Law & Order." CBS' "CSI: NY" was second, beating the 3.9/7 for ABC's "Men in Trees."

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