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Friday, March 21, 2008

International Television: NCAA Tournaments on CBS

Prime-Time Ratings:
Thursday 3/20/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
NBC: 8.64 million, CBS: 8.45, ABC: 8.37, Fox: 7.91, CW: 3.18

-Adults 18-49:
CBS: 3.3 rating/9 share, ABC: 3.0/ 9, NBC: 2.8/ 8, Fox: 2.4/ 7, CW: 1.3/ 4
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CBS Can't 'Deal' with NBC Thursday
'Lost' is slipping and 'Miss Guide' generates so-so numbers for ABC

Fast National ratings for Thursday, March 20, 2008 (USA).

NCAA Tournament hoops gave CBS a slower-than-normal Thursday, letting NBC slip in and split the night.

Overall, NBC averaged a 5.8 rating/10 share, nipping the 5.5/9 for CBS and ABC's 5.4/9. FOX was fourth with a 4.7/8 and The CW was in its usual fifth place position with a 2.1/3.

Among adults 18-49, though, CBS came out on top with a 3.3 rating and ABC moved to second with a 3.0 rating. Down to third with a 2.8 rating in the key demo, NBC at least held off FOX's 2.4 rating, while The CW had a 1.3 rating.

NBC started the night in first with a 6.6/11 for "Deal or No Deal." CBS' basketball was second with a 5.5/9, as ABC's "Miss Guided" had a 4.3/7 for two new episodes. FOX was fourth with "Are You Starter Than a Fifth Grader," leaving The CW in fifth with the 2.2/4 for "Smallville."

Although its ratings continue to slip, "Lost" put ABC in first at 9 p.m. with a 7.0/11. CBS' basketball was second, holding off the 5.9/9 for NBC's "Celebrity Apprentice." FOX had a 4.9/8 for "Don't Forget the Lyrics." On The CW, "Reaper" held onto most of its lead-in with a 1.9/3.

At 10 p.m. there was a bit of a ratings anomaly. NBC's "Lipstick Jungle" finished first in ratings with a 5.1/9, but last in average viewership, behind ABC's "Eli Stone," which had a 4.9/8 and CBS' basketball.

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This site was created during Dec. 30, 2006 (Philippine Time) known as "Kapamilya Pinoy Blogspot" at first but the author decided to change it to "TV Craze," on 5:06 a.m., February 12, 2008 (Philippine time). KPB still exists but it serves as a portal to this site for those who embraced its name. The name may have changed but the contents are still the same.

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