Prime-Time Ratings:
Saturday 3/22/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data):
-Total Viewers:
CBS: 8.99 million, ABC: 7.91, Fox: 5.68, NBC: 4.56
-Adults 18-49:
CBS: 3.3 rating/11 share, ABC: 2.3/ 7, Fox: 1.9/ 6, NBC: 1.1/ 3
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.
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-Saturday’s Winners:
Nothing. Year-to-year ratings losses for NCAA Basketball on CBS exclude it from being labeled a “winner.”
-Saturday’s Losers (excluding repeats):
As usual, the night overall.
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-Ratings Breakdown:
It was another victory for CBS care of 2008 NCAA Basketball Second Round, Day 1, which averaged 8.99 million viewers and a 3.3 rating/11 share among adults 18-49 for the prime-time portion. One year earlier, the match-ups averaged an approximate 9.70 million viewers and a 3.4/12 in the demo on Saturday, March 24, 2007.
Second overall for the evening was the annual telecast of theatrical The Ten Commandments on ABC, with 7.91 million viewers and a 2.3/ 7 among adults 18-49 from 8-11 p.m. Next was Fox with its perennial combination of Cops (Viewers: #3, 5.42 million; A18-49: #3, 1.8/ 7) and America’s Most Wanted (Viewers: #3, 5.94 million; A18-49: #3, 2.0/ 6), which was below average opposite basketball. And capping off the evening was NBC’s encore combination of Celebrity Apprentice (Viewers: #4, 2.38 million; A18-49: #4, 0.6/ 2 – goes Piers Morgan!), Law & Order: SVU (Viewers: #4, 5.20 million; A18-49: #4, 1.2/ 4) and granddaddy Law & Order (Viewers: #3, 6.11 million; A18-49: #3, 1.5/ 5). Sadly, there is always very little to say on Saturday.
Source: Nielsen Media Research data (R = repeat)
Saturday 3/22/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data):
-Total Viewers:
CBS: 8.99 million, ABC: 7.91, Fox: 5.68, NBC: 4.56
-Adults 18-49:
CBS: 3.3 rating/11 share, ABC: 2.3/ 7, Fox: 1.9/ 6, NBC: 1.1/ 3
--------------------
Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.
----------
-Saturday’s Winners:
Nothing. Year-to-year ratings losses for NCAA Basketball on CBS exclude it from being labeled a “winner.”
-Saturday’s Losers (excluding repeats):
As usual, the night overall.
----------
-Ratings Breakdown:
It was another victory for CBS care of 2008 NCAA Basketball Second Round, Day 1, which averaged 8.99 million viewers and a 3.3 rating/11 share among adults 18-49 for the prime-time portion. One year earlier, the match-ups averaged an approximate 9.70 million viewers and a 3.4/12 in the demo on Saturday, March 24, 2007.
Second overall for the evening was the annual telecast of theatrical The Ten Commandments on ABC, with 7.91 million viewers and a 2.3/ 7 among adults 18-49 from 8-11 p.m. Next was Fox with its perennial combination of Cops (Viewers: #3, 5.42 million; A18-49: #3, 1.8/ 7) and America’s Most Wanted (Viewers: #3, 5.94 million; A18-49: #3, 2.0/ 6), which was below average opposite basketball. And capping off the evening was NBC’s encore combination of Celebrity Apprentice (Viewers: #4, 2.38 million; A18-49: #4, 0.6/ 2 – goes Piers Morgan!), Law & Order: SVU (Viewers: #4, 5.20 million; A18-49: #4, 1.2/ 4) and granddaddy Law & Order (Viewers: #3, 6.11 million; A18-49: #3, 1.5/ 5). Sadly, there is always very little to say on Saturday.
Source: Nielsen Media Research data (R = repeat)
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