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Sunday, March 02, 2008

International Television: A quiet Saturday for FOX

From pifeedback:

Prime-Time Ratings:
Saturday 3/01/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
Fox: 6.13 million, CBS: 5.77, NBC: 5.30, ABC: 3.49

-Adults 18-49:
Fox: 2.1 rating/7 share, ABC and CBS: 1.3/ 4 each, NBC: 1.2/ 4


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.


-Saturday’s Winners:

-Saturday’s Losers (excluding repeats):
Jimmy Kimmel Live’s All-Star Salute to Jimmy Kimmel (ABC) and, of course, the entire night overall.


-Ratings Breakdown:
Obviously, there is very little to say when the most-watched network of the evening averages just slightly above 6 million viewers. On that note, the perennial combination of Cops (Viewers: #1: 6.11 million; A18-49: #1: 2.1 rating/7 share) and America’s Most Wanted (Viewers: #2: 6.14 million; A18-49: #1: 2.0/ 6) led Fox to Saturday victory.

CBS opened the evening with a movie called Secondhand Lions (Viewers: 5.73 million; A18-49: 1.3/ 4 from 8-10 p.m.), followed by 48 Hours Investigates at a second-place finish in both total viewers (5.84 million) and adults 18-49 (1.4/ 5) at 10 p.m.

ABC may want to reconsider ever putting Jimmy Kimmel in primetime again, with 10 p.m. special, Jimmy Kimmel Live’s All-Star Salute to Jimmy Kimmel, at a mere (and last-place) 3.11 million viewers and a 1.3/ 4 among adults 18-49 at 10 p.m. Earlier in the evening on ABC was repeat movie Old School at 3.68 million viewers and a 1.4/ 4 in the demo from 8-10 p.m.

Capping of the evening was NBC’s encore combination of Law & Order: Criminal Intent (Viewers: #4, 3.66 million; A18-49: #4: 0.8/ 3), Law & Order: SVU (Viewers: #3, 5.73 million; A18-49: #4: 1.3/ 4) and Law & Order (Viewers: #1: 6.51 million; A18-49: #1: 1.5/ 5). I know what you are all thinking: overkill.

Source: Nielsen Media Research data (R = repeat)

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