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Friday, March 28, 2008

International Television: "The Celebrity Apprentice" pulls a win for NBC

Prime-Time Ratings:
Thursday 3/27/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
NBC: 11.78 million, CBS: 9.75, Fox: 8.66, ABC: 5.96, CW: 3.30

-Adults 18-49:
NBC: 4.0 rating/11 share, CBS: 3.8/10, Fox: 2.8/ 8, ABC: 1.9/ 5, CW: 1.4/ 4

'Celebrity Apprentice' Leads NBC Thursday
Finale beats out CBS' NCAA coverage to win night

Fast National ratings for Thursday, March 27, 2008 (USA)

With "Lost" in reruns and CBS' NCAA tournament coverage drawing OK-but-not-great numbers, NBC and "The Celebrity Apprentice" were able to take the night's ratings crown.

NBC averaged a 7.4 rating/12 share in primetime. CBS took second with a 6.3/10, with those numbers subject to change because of the live sports broadcast. FOX, 5.2/8, came in third, while ABC took fourth with a 4.0/7. The CW drew a 2.1/3.

Piers Morgan, "The Celebrity Apprentice"

In the adults 18-49 demographic, NBC's 4.0 rating edged CBS' 3.8 for the top spot. FOX, 2.8, finished third, followed by ABC, 1.9, and The CW, 1.4.

"Deal or No Deal," 7.0/12, put NBC on top at 8 p.m. CBS' March Madness coverage earned a 6.1/10 (and led the hour in adults 18-49). "Are You Smarter Than a Fifth Grader?" came in third for FOX, topping the 4.0/7 for two episodes of "Miss Guided" on ABC. "Smallville" drew a 2.4/4 for The CW.

CBS took the lead at 9 p.m. as the basketball games improved to 7.5/12. "The Celebrity Apprentice," 7.2/11, was second for NBC. "Don't Forget the Lyrics" scored a 5.3/8 for FOX. A "Lost" rerun on ABC came in fourth, and "Reaper" pulled down a 1.8/3 on The CW.

Hour two of "The Celebrity Apprentice" posted an 8.2/14 for NBC at 10 p.m. Basketball on CBS fell to 5.5/9, though that was still good enough to beat "Eli Stone," 4.4/7, on ABC.

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