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Saturday, March 08, 2008

International Television: Live + Same Day Data for 3/7/08

Prime-Time Ratings:
Friday 3/07/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 8.08 million, NBC: 7.31, Fox: 6.94, ABC: 5.42, CW: 5.04

-Adults 18-49:
NBC: 2.2 rating/7 share, CBS: 2.1/ 6, Fox: 2.0/ 6, ABC: 1.6/ 5, CW: 1.5/ 4


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.


-Friday’s Winners:
The Price is Right (CBS)

-Friday’s Losers (Excluding Repeats):
Amnesia (NBC) and, sadly, the night overall


-Ratings Breakdown:
It was a Friday of split leadership, with CBS the most-watched network and NBC inching past the Eye net for first among key adults 18-49. Fox finished third in both categories, followed by ABC and The CW. In the battle of the 8-9 p.m. game shows, there was one clear winner: CBS’ The Price is Right, which crowned another one million dollar contestant. The Price is Right scored a dominant 10.33 million viewers and a 2.5 rating/8 share among adults 18-49 versus a mere 4.73 million viewers (#4) and a 1.6/ 5 in the demo (#3) for week three of NBC’s Amnesia. You have to now wonder if CBS will leave The Price is Right in the Friday 8 p.m. anchor spot. Personally, I would ship off Ghost Whisperer to Wednesday at 8 p.m. and leave Drew Carey and company here next season.

Also airing in the Friday 8 p.m. hour was a repeat of Fox’s Bones (Viewers: #2, 6.67 million; A18-49: #2, 1.7/ 5), the first half of The CW’s departing WWE Friday Night SmackDown! (Viewers: #3, 4.87 million; A18-49: #4, 1.4/ 5), and a repeat of Grey’s Anatomy on ABC (Viewers: #5, 3.98 million; A18-49: #5, 1.1/ 3). Overall, WWE Friday Night SmackDown! averaged a healthy 5.04 million viewers and a 1.5/ 4 in the demo from 8-10 p.m. Yes, upcoming home MyNetworkTV will clearly benefit next season.

From 9-10 p.m., the first half of a two-hour edition of NBC’s Dateline was first in total viewers, while a repeat of Fox’s House dominated among adults 18-49. Take a look:

Friday 9 p.m.
Dateline (NBC)
Viewers: 7.78 million (#1), A18-49: 2.2/ 6 (#2)

House R (Fox)
Viewers: 7.21 million (#2), A18-49: 2.3/ 7 (#1)

Also airing in the 9 p.m. hour was a repeat of CBS’ Ghost Whisperer (Viewers: #3, 6.83 million; A18-49: #3, 1.9/ 5), the first half of two-hour edition of ABC’s 20/20 (Viewers: #4, 5.50 million; A18-49: #4, 1.7/ 5), and the second half of WWE Friday Night SmackDown! on The CW (Viewers: #5, 5.21 million; A18-49: #5, 1.5/ 4).

First at 10 p.m. was the second hour of NBC’s expanded Dateline at 9.42 million viewers and a 2.9/ 9 among adults 18-49. Tied for the No. 2 and 3 spots, respectively, was a repeat pf CBS’ Numb3rs (Viewers: #2, 7.09 million; A18-49: #3, 1.8/ 5) and the second half of ABC’s expanded 20/20 (Viewers: #3, 6.78 million; A18-49: #2, 1.9/ 6).

Source: Nielsen Media Research data (R = repeat)

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