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Wednesday, March 12, 2008

NUTAM Philippines: Top Programs for Philippine TV (ABS-CBN vs. GMA)

From PEP:

TV Ratings: "Wowowee" and "Marimar" led NUTAM ratings last February

Erwin Santiago

Tuesday, March 11, 2008
05:47 PM

PEP (Philippine Entertainment Portal) got hold of a copy of the Nationwide Urban Television Audience Measurement (NUTAM) from AGB Nielsen Media Research for the month of February.

GMA-7's primetime drama series Marimar led all weekday primetime programs with 36.9 percent while ABS-CBN's noontime show Wowowee was the top choice among weekday daytime programs with 21.5 percent.

Marimar was also the No. 1 primetime show in
Mega Manila.

The said figures are the average of all episodes aired within the month of

Coming in second after Marimar among primetime weekday programs was the children-oriented action series Kung Fu Kids with 34.1 percent; followed by Joaquin Bordado, 33.4 percent; Lobo, 32.5 percent. Kamandag and TV Patrol World tied at No. 5 and No. 6 with identical 32.4 percent.

The rest of the Top 10 were TV Patrol World, Palos, Zaido, Coffee Prince, and 24 Oras.

ABS-CBN's game show Pilipinas, Game KNB? took the second spot among weekday programs with 20.4 percent while GMA-7's noontime show Eat Bulaga! came in third with 17.7 percent.

Daisy Siete and Prinsesa ng Banyera occupied the fourth and fifth slots, respectively.

The sixth to tenth positions were held by My Only Love, 80th Oscar Awards (a TV special), Maging Akin Ka Lamang, Takeshi's Castle, and the Koreanovela
Devil Beside Me.

Wowowee also topped all weekend daytime programs with 20.8 percent while Eat Bulaga! was a close second with 19.8 percent.

Cinema FPJ: Da King on ABS-CBN placed third, followed by
ASAP '08, Kapuso Sine Specials, The Buzz, SOP, Showbiz Central, Pilipinas Game KNB?, and Love Spell.

Meanwhile, Bitoy's Funniest Videos ruled among weekend primetime programs with 29 percent, closely followed by 1 vs. 100 with 28.9 percent.

Kapuso Mo, Jessica Soho was in third place while TV Patrol World Sabado and Kap's Amazing Stories came in fourth and fifth, respectively.

Rounding up the Top 10 were Rated K, Goin' Bulilit, Volta, Tok! Tok! Tok! Isang Milyon Pasok, and XXX.

Here are the Top 10 weekday and weekend programs for the month of February based on a survey conducted by AGB Nielsen among
NUTAM households:

Top Weekday Programs (Primetime)

Marimar (GMA-7) - 36.9%
Kung Fu Kids (ABS-CBN) - 34.1%
Joaquin Bordado (GMA-7) - 33.4%
Lobo (ABS-CBN) - 32.5%
Kamandag (GMA-7) & TV Patrol World (ABS-CBN) - 32.4%
Palos (ABS-CBN) - 27.1%
Zaido (GMA-7) - 27%
Coffee Prince (GMA-7) - 25.8%
24 Oras (GMA-7) - 24.7%

Top Weekday Programs (Daytime)

Wowowee (ABS-CBN) - 21.5%
Pilipinas, Game KNB? (ABS-CBN) - 20.4%
Eat Bulaga! (GMA-7) - 17.7%
Daisy Siete (GMA-7) - 17.1%

Prinsesa ng Banyera (ABS-CBN) - 17%
My Only Love (GMA-7) - 14.8%
80th Oscar Awards (ABS-CBN) - 14.7%
Maging Akin Ka Lamang (GMA-7) - 14.1%
Takeshi's Castle (GMA-7) - 14%
Devil Beside Me (GMA-7) - 12.6%

Top Weekend Programs (Primetime)

Bitoy's Funniest Videos (GMA-7) - 29%
1 vs. 100 (ABS-CBN) - 28.9%
Kapuso Mo, Jessica Soho (GMA-7) - 27.9%
TV Patrol Sabado (ABS-CBN) - 26.5%
Kap's Amazing Stories (GMA-7) - 26.1%
Rated K (ABS-CBN) - 25.4%
Goin' Bulilit (ABS-CBN) - 24.7%
Volta (ABS-CBN) - 24.7%
Tok! Tok! Tok! Isang Milyon Pasok (GMA-7) - 24.2%
XXX: Exklusibong Explosibong Expose (ABS-CBN) - 24.1%

Top Weekend Programs (Daytime)

Wowowee (ABS-CBN) - 20.8%
Eat Bulaga! (GMA-7) - 19.8%
Cinema FPJ: Da King on ABS-CBN (ABS-CBN) - 19%
ASAP '08 (ABS-CBN) - 18.6%
Kapuso Sine Specials (GMA-7) - 16.3%
The Buzz (ABS-CBN) - 15.4%
SOP (GMA-7) - 14%
Showbiz Central (GMA-7) - 14%
Pilipinas, Game KNB? (ABS-CBN) - 14%
Love Spell (ABS-CBN) - 13.7%


Anonymous said...

i think this is not the true nutam results....bakit pa ba nagpapaniwala sa mga pekeng ratings...ang pangalan ngagb nielsen ay nabahiran na....hindi na cla mapagakatiwalaan s a pagkuha ng ratings....i just stick to the quality of programs not to the ratings

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